{ "ok": true, "cik": "21076", "ticker": "CLX", "name": "CLOROX CO /DE/", "filings": [ { "form": "10-K", "filed": "2026-08-07", "items": [], "url": "https://www.sec.gov/Archives/edgar/data/21076/000002107626000034/0000021076-26-000034-index.htm" }, { "form": "8-K", "filed": "2026-08-03", "items": [ "2.02 Results of Operations and Financial Condition", "7.01 Regulation FD Disclosure", "9.01 Financial Statements and Exhibits" ], "url": "https://www.sec.gov/Archives/edgar/data/21076/000002107626000028/0000021076-26-000028-index.htm" }, { "form": "8-K", "filed": "2026-06-17", "items": [ "5.02 Departure or Election of Directors; Appointment of Officers", "7.01 Regulation FD Disclosure", "9.01 Financial Statements and Exhibits" ], "url": "https://www.sec.gov/Archives/edgar/data/21076/000120677426000333/0001206774-26-000333-index.htm" }, { "form": "8-K", "filed": "2026-05-28", "items": [ "5.02 Departure or Election of Directors; Appointment of Officers", "7.01 Regulation FD Disclosure", "9.01 Financial Statements and Exhibits" ], "url": "https://www.sec.gov/Archives/edgar/data/21076/000120677426000296/0001206774-26-000296-index.htm" }, { "form": "8-K", "filed": "2026-05-11", "items": [ "8.01 Other Events", "9.01 Financial Statements and Exhibits" ], "url": "https://www.sec.gov/Archives/edgar/data/21076/000119312526216807/0001193125-26-216807-index.htm" }, { "form": "10-Q", "filed": "2026-04-30", "items": [], "url": "https://www.sec.gov/Archives/edgar/data/21076/000002107626000019/0000021076-26-000019-index.htm" } ], "events12m": 12, "healthWatch": { "window": "last 12 months", "since": "2025-09-26", "signals": [ { "code": "5.02", "label": "Director or officer change", "count": 3, "latest": { "filed": "2026-06-17", "url": "https://www.sec.gov/Archives/edgar/data/21076/000120677426000333/0001206774-26-000333-index.htm" } } ], "note": "Events the company itself filed with the SEC, most serious first. Shown beside the figures; they do not change the range or its receipt." }, "sources": { "facts": "https://data.sec.gov/api/xbrl/companyfacts/CIK0000021076.json", "filings": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=21076" }, "license": "Figures as filed with the SEC. Card text CC BY 4.0, POPS4.", "notAdvice": "Reporting, not investment advice. No price targets and no trading recommendations.", "edgar": "🫧 Edgar looked up CLOROX CO /DE/ ($CLX). Last filing: 10-K, 2026-08-07. 12 event filings (8-K) in the past twelve months.", "auditor": { "changes": [], "nonReliance": [], "restatedSince": null }, "metrics": { "fiscalYearEnd": "2025-06-30", "revenue": 7104000000, "revenueGrowth1y": 0.0015508247568025713, "revenueGrowthPerYear": -0.008170703712067295, "yearsOfData": 5, "operatingMargin": null, "operatingMarginPrior": null, "netMargin": 0.11599099099099099, "operatingCashFlow": 981000000, "capitalSpending": 220000000, "freeCashFlow": 761000000, "researchAndDevelopment": 121000000, "researchShareOfRevenue": 0.017032657657657657, "cash": 167000000, "longTermDebt": 2484000000, "longTermDebtChange": 0.0012091898428052694, "revenueHistory": [ { "fiscalYearEnd": "2021-06-30", "revenue": 7341000000 }, { "fiscalYearEnd": "2022-06-30", "revenue": 7107000000 }, { "fiscalYearEnd": "2023-06-30", "revenue": 7389000000 }, { "fiscalYearEnd": "2024-06-30", "revenue": 7093000000 }, { "fiscalYearEnd": "2025-06-30", "revenue": 7104000000 } ], "totalEquity": 321000000, "totalAssets": 5561000000, "equityRatio": 0.05772343103758317, "returnOnEquity": 2.5669781931464173, "dividendsPaid": 602000000, "payoutRatio": 0.7305825242718447, "dividendPerShare": 4.88, "dividendYearsRising": 16, "dividendCut": false, "priceBased": "Dividend yield, price/earnings and price/book need a share price. The boards carry filings only, so they are not shown.", "earningsPerShare": 6.56, "sharesOutstanding": 124287000, "bookValuePerShare": 2.5827319027734195, "revenuePerShare": 57.15802939969586, "range80": { "low": 6336453468.130073, "high": 7613896177.676106, "baseline": 7109008670.255711, "n": 4599, "band": "b1", "bandLabel": "$1B–10B", "method": "v4.1", "credibility": 0.5, "growthYears": 4, "ownVolatility": 0.03636963316275745, "classVolatility": 0.07701947805587882, "volatility": 0.06022769386417492 }, "ifPaceHeld": { "low": 6336453468.130073, "high": 7613896177.676106 } }, "edgarette": "🔖 Exposure: revenue $7.1B (FY2025), total debt $2.5B. Experience: revenue up 0.2% on the year, down 0.8% a year over 4 years. Soundness: equity 5.8% of assets, return on equity 256.7%, payout 73.1% of profit, dividend per share up 16 years running. Credibility: four or more audited years, reasonable weight. Range: 80% of past cases like this landed between $6.3B and $7.6B next year (method v4.1: its own 4-year record of growth weighed at 50% against $1B–10B filers; on a year the method never saw, 83.4% landed inside). In a shock year the stress range is $5.9B to $8.1B. A statistical range, not company guidance. Against peers (14 filers, $50M+ revenue, its industry group): growth 0.2% against 0.8%.", "peers": { "sic": 2842, "sicDescription": "Specialty Cleaning, Polishing and Sanitation Preparations", "calendarYear": 2025, "minRevenue": 50000000, "depth": 3, "group": "284", "growth": [ 0.0084, 14 ], "opMargin": [ 0.0422, 14 ], "equityRatio": [ 0.395, 14 ], "returnOnEquity": [ 0.0377, 11 ] }, "summary": "Clorox (CLX) grew revenue 0.2% in FY2025 to $7.1 billion, equity 5.8% of assets, and dividend per share up 16 years running. Every figure is from the company’s own annual report filed with the SEC.", "chart": "
CLOROX CO /DE/ against its own record and its peers
Revenue, on the yearPeer median 0.8%0.2%Equity of assetsPeer median 39.5%5.8%Return on equityPeer median 3.8%256.7%Payout of profit73.1%Gold tick: the median of 11–14 peers with $50M+ revenue in specialty cleaning, polishing and sanitation preparations
", "chartHorizon": "
Handed back now, or kept to compound
Of each dollar of profit73.1% paid out26.9% keptHanded back per share$4.88up 16 years runningGrowth its own profit can fund69.2%retained x return on equityRevenue growth it managed0.2%last year, for comparison

Gold is paid out to shareholders; navy is kept in the business. Retained profit times return on equity is the pace a company can fund from itself. Facts from the filings, not a recommendation.

", "backtest": { "tests": 12, "hits": 11, "rate": 0.9166666666666666, "method": "v4", "byYear": { "2014": [ 1, 1 ], "2015": [ 1, 1 ], "2016": [ 1, 1 ], "2017": [ 1, 1 ], "2018": [ 1, 1 ], "2019": [ 1, 1 ], "2020": [ 0, 1 ], "2021": [ 1, 1 ], "2022": [ 1, 1 ], "2023": [ 1, 1 ], "2024": [ 1, 1 ], "2025": [ 1, 1 ] }, "note": "hindsight: the same credibility-weighted range on the company's own past years. Years 2018-2023 were used to fit or tune the method, so only 2025 outcomes are fully out of sample." }, "caution": "Figures are as filed in audited 10-K reports and can move with restatements, acquisitions, disposals or a change in fiscal year. A range set from how past company-years turned out is not a promise about the next one, and says nothing about the share price.", "schema": "pops4.edgarette.card/1", "card": { "summary": "Clorox (CLX) grew revenue 0.2% in FY2025 to $7.1 billion, equity 5.8% of assets, and dividend per share up 16 years running. Every figure is from the company’s own annual report filed with the SEC.", "exposure": { "fiscalYearEnd": "2025-06-30", "revenue": 7104000000, "totalDebt": 2484000000, "cash": 167000000 }, "experience": { "revenueGrowth1y": 0.0015508247568025713, "revenueGrowthPerYear": -0.008170703712067295, "operatingMargin": null, "operatingMarginPrior": null, "netMargin": 0.11599099099099099, "freeCashFlow": 761000000 }, "soundness": { "equityRatio": 0.05772343103758317, "returnOnEquity": 2.5669781931464173, "payoutRatio": 0.7305825242718447, "dividendPerShare": 4.88, "dividendYearsRising": 16, "dividendCut": false, "note": "Dividend yield, price/earnings and price/book need a share price. The boards carry filings only, so they are not shown." }, "peers": { "sic": 2842, "sicDescription": "Specialty Cleaning, Polishing and Sanitation Preparations", "calendarYear": 2025, "minRevenue": 50000000, "depth": 3, "group": "284", "growth": [ 0.0084, 14 ], "opMargin": [ 0.0422, 14 ], "equityRatio": [ 0.395, 14 ], "returnOnEquity": [ 0.0377, 11 ] }, "credibility": { "auditedYears": 5, "weight": "reasonable", "standard": "ASOP No. 25", "nonReliance": null, "auditorChange": null }, "healthWatch": { "window": "last 12 months", "since": "2025-09-26", "signals": [ { "code": "5.02", "label": "Director or officer change", "count": 3, "latest": { "filed": "2026-06-17", "url": "https://www.sec.gov/Archives/edgar/data/21076/000120677426000333/0001206774-26-000333-index.htm" } } ], "note": "Events the company itself filed with the SEC, most serious first. Shown beside the figures; they do not change the range or its receipt." }, "range": { "low": 6336453468.130073, "high": 7613896177.676106, "baseline": 7109008670.255711, "coverage": 0.8, "method": "v4.1", "basis": "next fiscal year revenue: baseline = revenue x (1 + mean of one-year and three-year pace); width = the company's own volatility of yearly growth, credibility-weighted against its size class (Buhlmann), scaled to the 80% target on 2023 and tested on 2024", "calibratedOn": { "companyYears": 4599, "sizeBand": "$1B–10B", "fitYears": [ 2018, 2022 ], "tuneYear": 2023, "testYear": 2024, "coverageOnTestYear": 0.8341 }, "credibility": { "weightOnOwnRecord": 0.5, "growthYears": 4, "ownVolatility": 0.03636963316275745, "classVolatility": 0.07701947805587882, "pricedVolatility": 0.06022769386417492, "k": 3 }, "stress": { "low": 5925390562.637258, "high": 8142623378.548803, "basis": "the same range with widths set to hold 80% across 2018-2023, pandemic years included" }, "kind": "a statistical range, not company guidance; no view on the share price", "track": { "backtest": { "tests": 12, "hits": 11, "rate": 0.9166666666666666, "method": "v4", "byYear": { "2014": [ 1, 1 ], "2015": [ 1, 1 ], "2016": [ 1, 1 ], "2017": [ 1, 1 ], "2018": [ 1, 1 ], "2019": [ 1, 1 ], "2020": [ 0, 1 ], "2021": [ 1, 1 ], "2022": [ 1, 1 ], "2023": [ 1, 1 ], "2024": [ 1, 1 ], "2025": [ 1, 1 ] }, "note": "hindsight: the same credibility-weighted range on the company's own past years. Years 2018-2023 were used to fit or tune the method, so only 2025 outcomes are fully out of sample." }, "registry": null, "scorecard": "https://www.pops4.com/boards/scorecard" } }, "caution": "Figures are as filed in audited 10-K reports and can move with restatements, acquisitions, disposals or a change in fiscal year. A range set from how past company-years turned out is not a promise about the next one, and says nothing about the share price.", "sources": { "facts": "https://data.sec.gov/api/xbrl/companyfacts/CIK0000021076.json", "filings": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=21076" }, "speedCash": { "fiscalYear": 2025, "cashConversion": 0.1381, "growth3y": -0.0001, "volatility": 0.0364, "paysDividend": true, "raisedDividend": true, "equityRatio": -0.0223, "quadrant": { "code": "ss", "label": "Slow and steady", "plain": "growing slower than its size class, with steadier revenue" }, "compass": { "code": "steady", "inside": "Turns 13.8% of revenue into operating cash; revenue shrinking 0.0% a year over three years; pays and raised its dividend; liabilities exceed assets.", "outside": "Among $1B-10B companies: 49th percentile for cash, 29th for growth.", "emoji": "🐂", "label": "Steady earner", "plain": "steady and paying a dividend, with average cash" }, "band": "$1B-10B", "cashPctInClass": 49, "growthPctInClass": 29, "source": "SEC XBRL frames, the company’s own audited figures; quadrant split at the median of its size class" }, "harbor": { "signs": [ { "key": "balance", "text": "liabilities exceed assets (often from years of share buybacks, not always distress)" } ], "rule": "Boat condition = number of warning signs: a serious warning filing in 12 months; liabilities over assets; slow and jumpy; negative operating cash; an 80% revenue range of ±25% or wider.", "level": 1, "name": "Sound ship", "plain": "one warning sign" }, "cashFlow": { "fiscalYearEnd": "2025-06-30", "operating": 981000000, "investing": -94000000, "financing": -924000000, "capitalSpending": 220000000, "free": 761000000, "trend": [ { "fiscalYearEnd": "2021-06-30", "operating": 1276000000, "free": 945000000 }, { "fiscalYearEnd": "2022-06-30", "operating": 786000000, "free": 535000000 }, { "fiscalYearEnd": "2023-06-30", "operating": 1158000000, "free": 930000000 }, { "fiscalYearEnd": "2024-06-30", "operating": 695000000, "free": 483000000 }, { "fiscalYearEnd": "2025-06-30", "operating": 981000000, "free": 761000000 } ], "note": "Annual, as filed in 10-K cash flow statements; negative investing/financing = cash going out (capital spending, buybacks, dividends, debt repaid)." }, "investments": { "fiscalYearEnd": "2025-06-30", "cash": 167000000, "shortTerm": null, "longTerm": null, "equityHoldings": null, "totalAssets": 5561000000, "ladder": null, "note": "Balance-sheet cash and investment securities at fiscal year end, as filed; short-term = due or saleable within a year. Insurers and banks hold most of their book here." } }, "definitions": { "operatingMargin": "Operating income divided by revenue.", "netMargin": "Net income divided by revenue.", "freeCashFlow": "Cash from operations minus spending on property and equipment.", "researchShareOfRevenue": "Research and development expense for the year as a share of revenue, both as filed.", "equityRatio": "Shareholders equity as a share of total assets, both as filed. Higher means less of the company is owed to someone else.", "returnOnEquity": "Net income for the year against shareholders equity at year end.", "payoutRatio": "Dividends paid as a share of net income, in the year the cash went out.", "dividendYearsRising": "Consecutive years, counted back from the last on record, in which dividend per share rose. A fall ends the run and is reported as dividendCut.", "revenueGrowthPerYear": "Compound annual growth between the first and latest fiscal years shown.", "credibility": "How much weight a record deserves, in the actuarial sense (ASOP No. 25): more audited years, more weight.", "peers": "Medians of SEC filers with $50M+ revenue in the same industry code (SIC), narrowest group with at least 8 filers, calendar-year figures from SEC XBRL frames.", "backtest": "The same range method applied to the company's own past years, scored against what it actually reported next. Hindsight, and labelled so.", "healthWatch": "Distress-type events the company filed in the last 12 months (late-filing notices; 8-K items 1.03, 3.01, 2.04, 4.02, 4.01, 2.05, 2.06, 1.05, 5.02), each with its count and newest filing. Display only: they do not change the range or its receipt." }, "speedCash": { "fiscalYear": 2025, "cashConversion": 0.1381, "growth3y": -0.0001, "volatility": 0.0364, "paysDividend": true, "raisedDividend": true, "equityRatio": -0.0223, "quadrant": { "code": "ss", "label": "Slow and steady", "plain": "growing slower than its size class, with steadier revenue" }, "compass": { "code": "steady", "inside": "Turns 13.8% of revenue into operating cash; revenue shrinking 0.0% a year over three years; pays and raised its dividend; liabilities exceed assets.", "outside": "Among $1B-10B companies: 49th percentile for cash, 29th for growth.", "emoji": "🐂", "label": "Steady earner", "plain": "steady and paying a dividend, with average cash" }, "band": "$1B-10B", "cashPctInClass": 49, "growthPctInClass": 29, "source": "SEC XBRL frames, the company’s own audited figures; quadrant split at the median of its size class" }, "harbor": { "signs": [ { "key": "balance", "text": "liabilities exceed assets (often from years of share buybacks, not always distress)" } ], "rule": "Boat condition = number of warning signs: a serious warning filing in 12 months; liabilities over assets; slow and jumpy; negative operating cash; an 80% revenue range of ±25% or wider.", "level": 1, "name": "Sound ship", "plain": "one warning sign" }, "cashFlow": { "fiscalYearEnd": "2025-06-30", "operating": 981000000, "investing": -94000000, "financing": -924000000, "capitalSpending": 220000000, "free": 761000000, "trend": [ { "fiscalYearEnd": "2021-06-30", "operating": 1276000000, "free": 945000000 }, { "fiscalYearEnd": "2022-06-30", "operating": 786000000, "free": 535000000 }, { "fiscalYearEnd": "2023-06-30", "operating": 1158000000, "free": 930000000 }, { "fiscalYearEnd": "2024-06-30", "operating": 695000000, "free": 483000000 }, { "fiscalYearEnd": "2025-06-30", "operating": 981000000, "free": 761000000 } ], "note": "Annual, as filed in 10-K cash flow statements; negative investing/financing = cash going out (capital spending, buybacks, dividends, debt repaid)." }, "investments": { "fiscalYearEnd": "2025-06-30", "cash": 167000000, "shortTerm": null, "longTerm": null, "equityHoldings": null, "totalAssets": 5561000000, "ladder": null, "note": "Balance-sheet cash and investment securities at fiscal year end, as filed; short-term = due or saleable within a year. Insurers and banks hold most of their book here." } }