# Harley-Davidson, Inc. (HOG) · Edgar & Edgarette company card

> Harley-Davidson (HOG) saw revenue fall 13.8% in FY2025 to $4.5 billion, operating margin 8.6% against a 4.8% median for motorcycles, bicycles & parts, equity 39.0% of assets, and dividend per share up 5 years running. Every figure is from the company’s own annual report filed with the SEC.

SEC CIK 793952 · fiscal year ended 2025-12-31 · 5 audited years read · [page](https://www.pops4.com/boards/company/HOG) · [JSON](https://www.pops4.com/boards/company/HOG.json)

## Figures, as filed in the 10-K

| Measure | Value |
|---|---|
| Revenue | $4.5B |
| Revenue growth, 1 year | -13.8% |
| Revenue growth per year | -4.3% |
| Operating margin | 8.6% (prior year 8.0%) |
| Net margin | 7.6% |
| Operating cash flow | $569M |
| Capital spending | $154M |
| Free cash flow | $415M |
| Cash | $3.1B |
| Long-term debt | $2.5B |
| Total assets | $8.0B |
| Total equity | $3.1B |
| Equity ÷ assets | 39.0% |
| Return on equity | 10.8% |
| Dividend per share | $0.72 |
| Dividend years rising | 5 |

## Readings, computed from those figures

- Altman Z: 4.89 (safe zone)
- Piotroski F: 8 of 9 (strong)
- Beneish M: -2.79 (below the −1.78 line)
- Health Harbor boat: Sound ship · one warning sign · slow and jumpy: growing slower than its size class, with revenue that swings more
- Cash Compass: Fading · slow and jumpy, lagging its peers

## Edgarette's reading

Exposure: revenue $4.5B (FY2025), total debt $2.5B. Experience: revenue down 13.8% on the year, down 4.3% a year over 4 years; operating margin 8.6%, up from 8.0%. Soundness: equity 39.0% of assets, return on equity 10.8%, payout 25.5% of profit, dividend per share up 5 years running. Credibility: four or more audited years, reasonable weight. Range: 80% of past cases like this landed between $3.4B and $4.5B next year (method v4.1: its own 4-year record of growth weighed at 50% against $1B–10B filers; across 2019–2025, 69.0% landed inside, 83.4% on the one year the method never saw). In a shock year the stress range is $3.0B to $5.0B. A statistical range, not company guidance. Against peers (75 filers, $50M+ revenue, its industry group): operating margin 8.6% against a 4.8% median; growth -13.8% against 4.9%.

Range logged 2026-10-30, receipt 2d8e3672961686dd, status open. A statistical range, not company guidance.

## Health Watch, last 12 months

- Item 5.02 Director or officer change: 6, latest 2026-10-29 ([filing](https://www.sec.gov/Archives/edgar/data/793952/000079395226000065/0000793952-26-000065-index.htm))

## Recent filings

- 8-K · filed 2026-10-29 · 2.02 Results of Operations and Financial Condition; 5.02 Departure or Election of Directors; Appointment of Officers; 9.01 Financial Statements and Exhibits · [filing](https://www.sec.gov/Archives/edgar/data/793952/000079395226000065/0000793952-26-000065-index.htm)
- 10-Q · filed 2026-08-05 · [filing](https://www.sec.gov/Archives/edgar/data/793952/000079395226000061/0000793952-26-000061-index.htm)
- 8-K · filed 2026-07-23 · 2.02 Results of Operations and Financial Condition; 9.01 Financial Statements and Exhibits · [filing](https://www.sec.gov/Archives/edgar/data/793952/000079395226000055/0000793952-26-000055-index.htm)
- 8-K · filed 2026-06-26 · 5.02 Departure or Election of Directors; Appointment of Officers · [filing](https://www.sec.gov/Archives/edgar/data/793952/000079395226000050/0000793952-26-000050-index.htm)
- 8-K · filed 2026-05-28 · 5.02 Departure or Election of Directors; Appointment of Officers; 5.07 Submission of Matters to a Vote of Security Holders · [filing](https://www.sec.gov/Archives/edgar/data/793952/000079395226000038/0000793952-26-000038-index.htm)
- 10-Q · filed 2026-05-06 · [filing](https://www.sec.gov/Archives/edgar/data/793952/000079395226000032/0000793952-26-000032-index.htm)

## Sources

- facts: https://data.sec.gov/api/xbrl/companyfacts/CIK0000793952.json
- filings: https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=793952

## Cite

POPS4, Edgar & Edgarette: Harley-Davidson, Inc. (HOG) company card, from the company's own SEC filings, accessed 2026-10-30, https://www.pops4.com/boards/company/HOG. CC BY 4.0. For a figure, add the filing URL under filings or sources.

DOI https://doi.org/10.5281/zenodo.23672509 · catalog https://www.pops4.com/boards/catalog.json · Figures as filed with the SEC. Card text CC BY 4.0, POPS4.

Reporting, not investment advice. No price targets and no trading recommendations.

Figures are as filed in audited 10-K reports and can move with restatements, acquisitions, disposals or a change in fiscal year. A range set from how past company-years turned out is not a promise about the next one, and says nothing about the share price.