CI&T, a São Paulo-headquartered technology consultancy operating across North America and Europe, has appointed a new Senior Vice President of Marketing. The move arrives as the firm scales its client roster and regional footprint. A Chief of Staff hire typically means one thing: the brand is moving from organic growth into structured market positioning. This SVP will own client acquisition narrative, thought leadership placement, and the physical infrastructure that supports enterprise relationships. For a consultancy of this caliber, that infrastructure matters more than most realize.
When a mid-market B2B services firm appoints marketing leadership at this level, the board is asking a specific question: what does our brand imprint feel like in a partner's boardroom, on stage at their conference, in the materials we exchange during contract negotiations. The SVP's first 90 days will surface gaps in how CI&T manufactures identity across channels—from the sales collateral their teams keep in their bags to the branded objects distributed at advisory board dinners. Heritage consulting houses learned this decades ago. Accenture didn't scale past $50B by accident. Neither did McKinsey. Both understand that the objects you produce, the paper you choose, the way your name appears in gilt or emboss—these imprint on how clients keep you in their mental architecture.
For operators managing client-facing programs, this is the moment to engage. CI&T will spend the next 18 months audit-ing their branded identity infrastructure. They will ask: Do our printed collateral outrank our competitors' work. Is our regional office bearing consistent identity. How do we manufacture materials that signal premium without signaling excess. These questions open a window. The houses that show up early—that note the SVP's mandate in real time—are the ones invited to architecture that identity system. This is not about filling gaps. It is about owning the strategic layer.
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"When a $1B consultancy appoints SVP Marketing, they're really asking: what does our brand feel like when clients hold it."
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CI&T's new SVP Marketing hire marks a threshold moment for the firm. Mid-market B2B services don't scale their client relationships through budget alone—they scale through how their identity imprints across every touchpoint. What branded infrastructure does your firm examine when leadership changes.
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