The collector-car platform appoints Marc Burns as CMO and Matt Teshera as SVP Marketing, signaling accelerated brand infrastructure investment and campaign reorientation.
Published April 20, 2026Source HagertyFrom the chopped neck
The collector-car platform appoints Marc Burns as CMO and Matt Teshera as SVP Marketing, signaling accelerated brand infrastructure investment and campaign reorientation.
Hagerty's dual leadership elevation—Marc Burns to Chief Marketing Officer and Matt Teshera to Senior Vice President of Marketing—marks a structural reset in how the company manufactures and imprints its market position. This move follows the pattern established by heritage brands and single-family offices when they commit to sustained, multi-channel identity work. Both appointments arrive as Hagerty continues building its ecosystem beyond digital tools into experiential and membership-driven territory. The dual-track structure suggests the company intends to keep distinct operations: campaign velocity at the SVP tier, strategic brand architecture at the CMO level. This separation rarely appears unless the principal has allocated capital for both immediate market response and foundational identity infrastructure.
The physical manifestation of this restructuring will appear across three domains. First, expect accelerated production of owned events and partnership activations—the spaces where Hagerty imprints its brand on collector networks and affluent automotive enthusiasts. Second, watch for refined collateral systems: from digital-to-print integration for high-net-worth outreach, to refined membership materials that communicate hierarchy and exclusivity. Third, note the likelihood of refreshed brand standards and identity governance. When a company elevates CMO and SVP Marketing simultaneously, it typically indicates the principal has approved investment in identity systems architecture—the infrastructure that keeps messaging coherent across premium partnerships, events, and member touchpoints.
For experienced operators, this window presents clear opportunity. Hagerty will require enhanced identity production capacity—not volume, but precision. Partner agencies and specialized production houses should anticipate requests for refined brand standards documentation, event collateral systems, and member-tier communications architecture. The company signals readiness to invest in the structural layer most heritage organizations and offices defer. Those positioned to deliver disciplined identity infrastructure—not faster campaigns, but stronger foundational systems—will find traction in the months ahead.
Editorial & Disclosure Notice: This article was written with artificial intelligence from public sources and is published without individual human review. Artificial intelligence and other digital tools are also used for research, analysis, editing, formatting, and production. Errors, omissions, outdated information, or inaccuracies may occur. References to companies, brands, products, services, organizations, or individuals are for informational and editorial purposes and do not imply endorsement, sponsorship, affiliation, partnership, or approval unless expressly stated. All trademarks and other intellectual property remain the property of their respective owners. Opinions, analysis, estimates, and commentary are informational only and should not be construed as financial, investment, legal, tax, medical, procurement, or other professional advice. Information may be corrected, clarified, or updated after publication. Corrections or removal requests: jenny@pops4.com.
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"Collector-car platform elevates dual marketing leadership. What does that tell you about their next 18 months."
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Hagerty appoints Marc Burns as CMO and Matt Teshera as SVP Marketing—a structural move that separates campaign velocity from brand architecture. This dual-track approach typically precedes significant investment in identity infrastructure and owned-event expansion. What does a platform invest in first when it commits this deeply to marketing leadership structure.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — your name imprinted on real authorized stock, your pick of 200+ brands and 70,000 products, shipped from one accountable house. Nine editorial desks publish the intelligence those operators read before they sign.
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