Hagerty's elevation of Marc Burns to Chief Marketing Officer and Matt Teshera to Senior Vice President of Marketing marks a deliberate recalibration of how the automotive heritage platform manufactures its brand presence. This is not lateral movement. Dual promotion signals a split mandate: Burns owns strategy and narrative architecture. Teshera owns execution, client relationships, and the physical expression of that strategy. For a company that trades in collector-car custody and insurance—sectors where trust is imprinted through materials, not messaging—this structural shift demands that their collateral ecosystem keep pace.
When CMO and SVP Marketing roles operate in parallel rather than sequence, the brand's identity layer must support split ownership. Hagerty's premium event materials, client proposals, account collateral, and digital touchpoints now require alignment across two distinct leadership perspectives. This includes brand guidelines updated for flexibility without drift, templates that support both strategic narrative and tactical deployment, and event infrastructure that lets both voices coexist without contradiction. The visual language, paper stocks, typography lockup, and spatial design all need to accommodate a wider operational aperture than before.
The window to act is now. The first thirty days after dual promotion are when competing vendors pitch refresh work, and when legacy collateral either gets carried forward (dangerous) or systematically replaced. Experienced operators—heritage-house CMOs, event teams at the $250K+ tier, and principals overseeing brand spend—understand that leadership transitions require collateral transitions. Delay creates friction. Hagerty will face questions about which voice owns which stakeholder conversation. The answer lives in infrastructure. Premium printed materials, event identity systems, and account collateral should reflect that both Burns and Teshera operate in concert, not conflict. This is the way this gets handled.
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"Two promotions at Hagerty. One question: does your brand collateral support split marketing leadership or create friction between it."
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Hagerty appoints Marc Burns as CMO and Matt Teshera as SVP Marketing—a structural reorganization that signals confidence in dual-perspective brand stewardship. In heritage-house sectors, this means collateral infrastructure must accommodate two complementary voices without contradiction. What does your premium client material say about how your leadership actually works.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — your name imprinted on real authorized stock, your pick of 200+ brands and 70,000 products, shipped from one accountable house. Nine editorial desks publish the intelligence those operators read before they sign.
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