黄Huang Goodman·買POPS4·宴Prosecco4·蔵Stash Edge·居Brand Room·機MCP·禮Fending
TUMI✦YETI✦PATAGONIA✦TITLEIST✦CALLAWAY✦VINEYARD VINES✦CUTTER & BUCK✦COLUMBIA✦NIKE✦UNDER ARMOUR✦NORTH FACE✦CARHARTT✦STANLEY✦HYDRO FLASK✦S'WELL✦MOLESKINE✦LEATHERMAN✦BOSE✦JBL✦APPLE✦ TUMI✦YETI✦PATAGONIA✦TITLEIST✦CALLAWAY✦VINEYARD VINES✦CUTTER & BUCK✦COLUMBIA✦NIKE✦UNDER ARMOUR✦NORTH FACE✦CARHARTT✦STANLEY✦HYDRO FLASK✦S'WELL✦MOLESKINE✦LEATHERMAN✦BOSE✦JBL✦APPLE✦
Markets Edge · Huang GoodmanVirginia Beach · Atlantic coast · since 1997
On the wire
Markets Edge · Intelligence Desk LOUIS XIII
From the chopped neck
Subject on the desk
Starboard Value
SILVER · May 16, 2026
⚡ SEARCH THE CATALOG 70,000 imprint-ready products · 200+ authorized brands · ASI #217876 Jenny Huang Goodman — open your Brand Room
Jenny Huang Goodman
Principal · ASI #217876 · Since 1997
One vendor pick erased a billion in brand value in a week. The board found out who signed it. More vendor reckonings in the House Edge →
LOUIS XIII · May 16, 2026

Starboard Value exits $850M Salesforce stake, rotates into CarMax and Lamb Weston

Q1 13F shows activist fund abandoning cloud software for operational turnarounds in auto retail and frozen foods.

Starboard Value liquidated its entire Salesforce position—worth approximately $850 million at year-end—and exited Autodesk during the first quarter, according to a 13F filing disclosed Friday. The activist fund simultaneously opened new stakes in CarMax and Lamb Weston, signaling a tactical rotation from high-multiple software to operational-turnaround plays in retail and consumer staples.

The Salesforce exit closes a position Starboard built beginning in Q3 2022, when shares traded near $155. The fund disclosed ownership of roughly 3.1 million shares in its prior filing. Salesforce closed Q1 at $274, implying Starboard harvested a 76% gain before the stock's recent compression. The Autodesk exit follows a similar pattern: Starboard entered in early 2023, pressured management on margin expansion, and left after shares climbed from $195 to $265. Both moves conform to Starboard's stated discipline of exiting positions within 18 to 24 months once operational targets are met or momentum stalls.

The new CarMax position matters because it marks Starboard's first meaningful auto-retail exposure since the fund's 2019 Darden campaign. CarMax trades at 0.4x sales and 9x forward earnings, depressed by elevated wholesale inventory costs and a 22% year-over-year decline in used-vehicle unit sales. Starboard's entry price likely averaged near $68, below the stock's $82 five-year median multiple. The Lamb Weston stake is more opaque but fits the fund's pattern of targeting mid-cap industrials with margin headroom. Lamb Weston's EBITDA margins compressed 340 basis points year-over-year to 21.7% as potato costs spiked and restaurant traffic softened. The stock trades at 11.2x EBITDA, a 15% discount to its three-year average.

Allocators tracking activist capital flows should note that Starboard's software exits predate recent compression in cloud-infrastructure multiples but align with a broader hedge-fund rotation out of growth-duration exposure. Salesforce's forward revenue multiple contracted from 6.2x in January to 5.4x by March 31, and Autodesk's multiple fell from 12.1x to 10.8x over the same window. Starboard's pivot into CarMax and Lamb Weston suggests the fund is hunting margin-expansion narratives in sectors where input-cost normalization and operational leverage are clearer than in software, where revenue growth is decelerating and margin gains are priced in.

Watch for Starboard to file Schedule 13Ds on CarMax or Lamb Weston within 60 days if either position exceeds 5% of shares outstanding. CarMax's $10.2 billion market cap implies a 5% stake would require roughly $510 million, well within Starboard's deployment capacity given the Salesforce liquidation. Lamb Weston's $9.8 billion cap sets a similar threshold. Also monitor upcoming earnings calls: CarMax reports Q1 results on June 20, and Lamb Weston's fiscal Q4 is scheduled for July 17. Any Starboard board-representation demands or margin-improvement proposals would likely surface in proxy filings between now and early September.

Starboard's 13F now shows 18 positions totaling approximately $3.2 billion in disclosed long equity, down from 21 positions and $3.6 billion at year-end. The concentration increase—top five holdings now represent 62% of the book versus 54% prior—indicates the fund is tightening conviction as it rotates capital from realized gains into new campaigns.

The takeaway
Starboard monetized software gains, rotated $850M+ into auto retail and frozen foods where margin leverage is clearer than in cloud.
Want the 60-second program for your specific event?
Enter your event and email — we build it and send the branded proposal before lunch. No obligation.
Already planning? → dashboard.pops4.com · Query via AI agent → mcp.pops4.com/mcp · Book a call → 15 minutes with Jenny
starboard valuesalesforcecarmaxlamb westonactivist equity13f
Brand your brand — for real
70,000 products · virtual proof in 60 seconds · no platform fee · imprinted since 1997
Huang Goodman · cradle-to-grave branded identity infrastructure
One house behind your brand.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — your name imprinted on real authorized stock, your pick of 200+ brands and 70,000 products, shipped from one accountable house. Nine editorial desks publish the intelligence those operators read before they sign.
200+authorized brands
70,000products · virtual proof on each
9 deskspublishing daily
1997one house, since
70,000 SKUs · virtual proof in 60 seconds · no platform fee · blind-shipped · ASI #217876
Your next customer won't visit your website. Their AI will.
AI assistants have quietly taken over the first step of buying — they answer from catalogs they can read and shortlist whoever can actually ship. Two questions now decide whether you exist to that buyer: can a machine read your catalog, and can you fulfill the order. Most brands fail one or both and never find out why the orders went elsewhere. The winners of this shift aren't the loudest. They're the most readable. Build for the machine that's about to do the shopping.
24AI workers live
70,000MCP-queryable SKUs
700+branded videos shipped
24/7concierge coverage
Built by the craft floor — apparel, media, packaging, and secure print.
This trade runs on hands, not desks. Imprint manufacturing & Komori heritage press through approved vendors · Canon high-speed secure-media operations is a craft floor — genuine Six Sigma discipline applied to ink, thread, foil, and registration, where a hundredth of an inch is the difference between a brand that reads serious and one that reads cheap. POPS4 is built by exactly those operators: independent, boots-on-the-ground engineers who carry their own book, read a client in microseconds, and put their name on every run. Beyond our own Virginia Beach floor, we work with a vetted network of craft manufacturers across the US — each meeting the highest excellence in QC standards in the industry, each a specialist in its own discipline — so apparel, hard-goods imprinting, media manufacturing, packaging, and secure printing all go to the bench built for them, coordinated from one accountable hub. Short-run from twenty-five units, volume to five hundred thousand. Two hundred authorized national brands, seventy thousand SKUs with virtual proofing on every one. Art archived for instant reorders. Net-thirty corporate terms, NDA-standard white-label — your name on the work, or none at all.
70,000products · virtual proof
200+authorized brands
25 → 500Kunit range
ASI #217876DUNS 18-204-6339
Full-service, AI-native. Nine desks in-house.
Strategy, positioning, identity, creative, and messaging — wired into an AI system that publishes and distributes on its own. Nine editorial desks generate the authority, the production house ships the physical proof, and the attribution layer tells you which post sold which SKU. What you get is an operating layer — content, catalog, and order path under one roof — that keeps working whether or not you are in the room. Built for principals who would rather own the machine than rent the agency.
9editorial desks in-house
26K+LinkedIn network
700+branded videos produced
Multi-channelLinkedIn · X · Bluesky · Substack
Named-account programs — one desk, quiet delivery, NDA-standard.
One point of contact who already knows the file, so nothing restarts from zero between engagements. The work ships blind, under NDA, with your name on it or none at all. Built for single-family offices, heritage-house CMOs, sports-ownership groups, and the agencies that white-label our production. The relationship is the product; the merch is the proof of it.
SFO · Chief of Staff desk. Principal household, properties, aircraft, yacht, calendar, philanthropy — one file.
Heritage houses. LVMH / Kering / Richemont tier. Brand-standards cleared. Onboarding, ambassador, press-moment production.
Sports ownership. Suite activation, principal-box, championship, sponsor co-branded. ALSD-circuit visibility.
Foundations + capital campaigns. Annual reports, gala programs, donor recognition, named-chair objects.
Peers + vendors. Commercial printers routing Komori capacity · brand manufacturers seeking distribution · creative agencies white-labeling production.
Shop seventy thousand products. Virtual proof on every one. 24/7.
Drop your logo on any product and see the virtual proof before asking. Quote routes direct to the desk. MCP catalog for AI agents. Celeste for the fast conversation. Full self-service checkout in development.
70,000products
200+authorized brands
Every SKUvirtual proof
24/7open catalog + concierge
TUMI✦YETI✦PATAGONIA✦TITLEIST✦CALLAWAY✦VINEYARD VINES✦CUTTER & BUCK✦COLUMBIA✦NIKE✦UNDER ARMOUR✦NORTH FACE✦CARHARTT✦STANLEY✦HYDRO FLASK✦S'WELL✦MOLESKINE✦LEATHERMAN✦BOSE✦JBL✦APPLE✦ TUMI✦YETI✦PATAGONIA✦TITLEIST✦CALLAWAY✦VINEYARD VINES✦CUTTER & BUCK✦COLUMBIA✦NIKE✦UNDER ARMOUR✦NORTH FACE✦CARHARTT✦STANLEY✦HYDRO FLASK✦S'WELL✦MOLESKINE✦LEATHERMAN✦BOSE✦JBL✦APPLE✦
Your program
Generate a program in 30 seconds
Date, headcount, tier. Live per-attendee pricing.
Start →