Scorability, the recruiting analytics platform backed by NFL quarterback Aaron Rodgers, is raising a $100 million Series B to build what it describes as an IMDb-style database for college athletes. The round, reported by CNBC, would value the company substantially above its last institutional check and position it to aggregate performance, injury, and valuation data for scouts, agents, and college programs navigating the post-NIL landscape.
The platform centralizes recruiting metrics that currently live across disparate sources—high school film, combine results, injury histories, social followings, and estimated NIL valuations. Scorability's pitch is that coaches, agents, and family offices evaluating NIL deals need a single source of truth. The company declined to name lead investors or disclose current ARR, but confirmed the round is targeting institutional capital and strategic backers with ties to college athletics. Rodgers participated in an earlier funding round alongside a handful of NFL players; his involvement remains active, according to sources close to the company.
The timing matters because the college recruiting economy is bifurcating. Programs with large collectives are writing six-figure NIL checks to high school seniors before they step on campus. Agents are signing athletes earlier, often before eligibility expires. Family offices are building entire practices around NIL portfolio management. None of them have a standardized dataset. Scorability is betting that whoever owns the athlete graph—performance, health, social, financial—becomes the Bloomberg terminal for amateur sports.
The platform's revenue model remains unclear. Comparable recruiting services like 247Sports and Rivals charge subscribers for rankings and scouting reports, but operate primarily in media. Scorability appears to be positioning itself as enterprise infrastructure: a SaaS product for scouts, a data API for agents, a valuation tool for collectives. The company has not disclosed customer count or renewal rates. What it has disclosed is ambition. The $100 million raise would place it among the most capitalized sports data startups outside of fantasy and betting.
Two adjacent markets are watching. First, the agent community. If Scorability can tie NIL valuations to verifiable performance data, it becomes a negotiating tool—and a threat to incumbent agencies that rely on relationship opacity. Second, the family-office set. Allocators who bought into sports betting platforms early are now circling NIL as an asset class. They need underwriting infrastructure. Scorability is positioning itself as that layer.
Rodgers' involvement is more than celebrity endorsement. His public interest in alternative media, decentralized platforms, and athlete empowerment aligns with Scorability's pitch: that athletes, not programs, should control their data. Whether that translates to product governance or just marketing narrative remains unclear. The company has not announced plans for athlete data ownership or revenue-sharing, which would differentiate it from traditional scouting services that monetize athlete information without compensation.
The raise also signals broader convergence between professional and amateur sports infrastructure. As NIL rules erase the financial distinction between college and pro, the tooling is following. Agents are signing high school juniors. Collectives are running like private equity shops. Scouts are using the same video platforms for 17-year-olds and draft-eligible seniors. Scorability is betting that convergence creates a data moat worth nine figures.
What to watch: whether the round closes at the reported target, which would require either a marquee institutional lead or a syndicate of sports-focused funds. Also, which college programs or collectives sign on as early enterprise customers—Scorability's credibility depends on adoption by the institutions it's trying to serve. Finally, any movement on athlete data governance. If Scorability builds the athlete graph but doesn't compensate the athletes, it's just another scouting service with better marketing.
The company declined to provide a funding timeline but confirmed it's in active conversations with investors. The round is expected to close before the start of the next college football season, when NIL activity peaks and programs finalize their recruiting budgets. If it lands the capital, Scorability will enter a category it's largely creating—and one where the second mover rarely survives.
The takeaway
Scorability's **$100M** raise tests whether the NIL economy needs a centralized data layer or just better spreadsheets.
nilrecruitingaaron rodgerssports datacollege footballventure capital
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