The Golden State Valkyries are worth $1 billion, according to CNBC's 2026 franchise valuations released this week. The expansion club, which tipped off its inaugural season thirteen months ago, became the first WNBA team to reach ten figures before finishing its second lease negotiation with Chase Center.
The prior record was $500 million for the New York Liberty, set in early 2024 when Joe Tsai acquired controlling interest from James Dolan. The Valkyries doubled that benchmark with no playoff revenue, no jersey patch locked beyond 2027, and a head coach still working out of a temporary facility in Oakland. The franchise paid a $50 million expansion fee in January 2024. Ownership—anchored by Joe Lacob, already controlling the Warriors—structured the bid with Sixth Street Partners holding a minority stake reportedly near 18%.
The valuation matters because it resets the floor for every negotiation table in women's professional sports. Sponsors sizing naming rights deals now anchor to a $1 billion enterprise value, not the $200-300 million range that governed conversations as recently as 2023. Family offices circling potential ownership stakes in Portland, Nashville, or Philadelphia are underwriting returns against a multiple the league didn't expect until 2030. The NBA's next collective bargaining cycle—set to open preliminary talks in late 2027—will face pressure to expand revenue sharing with WNBA teams now carrying balance sheets that rival mid-market NHL clubs.
Legacy owners are recalibrating. Connecticut Sun ownership, which paid roughly $10 million in 2003, is fielding inquiries from PE firms using 12-15x revenue as a starting assumption. The Indiana Fever, purchased for approximately $8 million in 2000, has quietly retained Raine Group to explore a minority sale at a valuation north of $400 million. Phoenix Mercury investors are watching whether Lacob's multiple holds when Sacramento—expected to announce an expansion franchise by Q3 2026—discloses its entry fee. If the league charges $100 million or more, the Valkyries' 20x return in twenty-four months becomes the comp every pitch deck will cite.
The Valkyries' revenue model explains part of the leap. Season-ticket deposits exceeded 22,000 before the roster was finalized. Corporate partnerships—led by a $12 million annual deal with Salesforce and a jersey patch worth $8 million from Charles Schwab—generated roughly $35 million in year-one sponsorship, per league sources. Attendance averaged 11,200, third in the WNBA despite a 14-26 record. Local broadcast rights, currently split between NBC Sports Bay Area and Peacock, come up for renewal in eighteen months. Comparable NBA regional deals in the Bay Area reset north of $40 million annually; the Valkyries are expected to clear $15-18 million if they package streaming rights separately.
The valuation also reflects Chase Center economics. The Warriors control the building, but the Valkyries negotiated a 15% gate split and retain all suite revenue on WNBA dates—unusual terms for a tenant without leverage. That structure, combined with the Warriors' willingness to cross-promote through their 1.8 million email database, gives the Valkyries a distribution advantage no other expansion franchise can match. It's worth noting the team has yet to hire a president of business operations; Lacob runs final approval on partnerships from his Warriors office.
What to watch: Sacramento's expansion fee announcement, expected between July and September, will test whether $1 billion was a Bay Area anomaly or the new baseline. Portland is widely expected to submit a formal bid by October, with Nike's involvement still unconfirmed despite Phil Knight's daughter, Christina Knight, meeting with commissioner Cathy Engelbert in March. The Valkyries' first kit redesign—rumored to involve a heritage Golden Gate Bridge colorway—should drop before the 2027 season, with Adidas's current $4 million annual deal up for renewal in 2028. Sixth Street's exit timeline remains unclear, but three family offices with NBA minority stakes have asked for introductions in the past ninety days.
The $50 million entry fee now looks like the bargain of the decade, and every institutional allocator with a sports book knows it.
The takeaway
First $1B WNBA team resets sponsor valuations and forces legacy owners to reprice stakes at NBA-adjacent multiples.
wnbavaluationsgolden state valkyriesexpansionwomen's sportsprivate equity
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