Sports Edge · Huang GoodmanVirginia Beach · Atlantic coast · since 1997
On the wire
Sports Edge · Intelligence Desk JOHNNIE BLUE

Orioles, Rockies Add Executive Layers as GM Market Opens Early

Baltimore expands under Elias while Colorado inserts GM tier—moves that signal franchise repositioning before winter meetings.

Published April 23, 2026 Source The Athletic / ESPN / Sports Illustrated From the chopped neck
Subject on the desk
MLB Front Offices
GRAPHITE · April 23, 2026
JOHNNIE BLUE · April 23, 2026

Orioles, Rockies Add Executive Layers as GM Market Opens Early

Baltimore expands under Elias while Colorado inserts GM tier—moves that signal franchise repositioning before winter meetings.

The Baltimore Orioles are expanding their front office beneath Mike Elias, adding executive bandwidth ahead of a winter when $1.2 billion in free-agent contracts will be signed. Colorado is creating a general manager position under Bill Schmidt, who moves to president of baseball operations. San Francisco installed two former players—Curt Casali and Javier López—into advisory roles under Buster Posey, who became president last fall after $90 million in deferred obligations to departed coaches and executives came due.

The moves arrive six weeks before the GM hiring cycle typically accelerates. Baltimore's expansion follows three consecutive winning seasons and a playoff gate that cleared $38 million in incremental revenue per the club's last disclosure. Colorado's restructure creates a buffer layer Schmidt has lacked since Dick Monfort elevated him in 2021. The Giants additions formalize what had been informal: Posey was calling former teammates for reads on players and coaches throughout spring training, and the organization decided those conversations should carry titles and compliance structure.

The common thread is optionality. Baltimore can now delegate scouting integration and contract modeling without routing every memo through Elias, who spent April through September in the dugout tunnel managing pitcher usage in real time. Colorado can pursue an external GM—St. Louis assistant Mike Girsch and Texas vice president Josh Bonifay are names rival executives expect to surface—without forcing Schmidt out, preserving his relationship with ownership while importing process discipline the organization has lacked. San Francisco's hires let Posey maintain the ex-player network that helped him identify Marco Luciano's trade value last summer without formalizing a full front-office role for someone still deciding whether to live in the job.

The decisions also reframe leverage for existing personnel. Baltimore has three assistant GMs with finalist-level résumés; expanding the executive layer keeps them in Baltimore another cycle while Elias delegates. Colorado's GM search gives Schmidt a deputy who can own arbitration hearings and coordinator hires—tasks that consumed his calendar while trade calls went to voicemail. San Francisco's structure lets Posey evaluate whether either advisor becomes a future general manager without the pressure of an immediate vacancy.

Teams that restructure in November typically have a January hire. Baltimore isn't searching externally but will reassign responsibilities across Sig Mejdal, Eve Rosenbaum, and Matt Blood before Thanksgiving. Colorado expects to name a GM before pitchers and catchers, per an executive familiar with the search. The timing matters: Teams that add front-office layers after arbitration hearings end forfeit a cycle of hiring advantage. The best external candidates are assistant GMs whose bosses won't block interviews until their own offseason work finishes—meaning Baltimore and Colorado are shopping before Cleveland, Tampa Bay, and the Dodgers lose negotiation windows.

Watch whether Baltimore promotes internally or pulls an executive from the Dodgers' or Rays' analytics infrastructure, where Elias still holds relationships. Colorado's search will clarify whether Monfort wants a disciplinarian GM to offset Schmidt's public optimism or a younger analytics voice to rebuild the scouting staff. San Francisco's next move is a potential coordinator hire for Casali, whose catching background makes him a logical liaison to pitching infrastructure. The Giants have spoken to three bullpen coordinators in the last 10 days, per a source with knowledge of the discussions.

Posey's Giants moves also underscore the shift from the Farhan Zaidi era, when front-office structure was modeled on the Dodgers' consensus-driven process. Zaidi's dismissal in September cost the organization $11 million in remaining guarantees. Posey is building around former players who can translate front-office mandates into clubhouse grammar—a structure closer to Theo Epstein's Cubs than Andrew Friedman's Dodgers. That could matter when free-agent pitchers are deciding between data-driven player development and veteran credibility in the front office.

The takeaway
Three teams are adding executive layers before the GM market peaks, a move that preserves internal talent and signals offseason spending intent.
mlbfront officeoriolesrockiesgiantsexecutive moves
Brand your brand — for real
70,000 products · virtual proof in 60 seconds · no platform fee · imprinted since 1997
Huang Goodman · cradle-to-grave branded identity infrastructure
Two hundred brands. Eight months on the desk. $0.003 an impression.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — imprinting on real authorized stock for Nike, YETI, Patagonia, The North Face, Carhartt, Stanley, Peter Millar, TUMI, Montblanc, Moleskine, Waterford, and 190 more. Nine editorial desks publish the intelligence those operators read before they sign: The Stash Edge, Markets Edge, Sports Edge, Voyage Edge, Black's Edge, House Edge, the Article Engine, Ramen, and Fending.
$0.003per impression · vs ~$0.007 digital CPM
8 monthson the desk · vs 0.8s for a digital ad
200+authorized brands · Nike · YETI · Patagonia
9 deskspublishing daily · since 1997
70,000 SKUs · virtual proof in 60 seconds · no platform fee · blind-shipped · ASI #217876
Your next customer won't visit your website. Their AI will.
AI assistants have quietly taken over the first step of buying — they answer from catalogs they can read and shortlist whoever can actually ship. Two questions now decide whether you exist to that buyer: can a machine read your catalog, and can you fulfill the order. Most brands fail one or both and never find out why the orders went elsewhere. The winners of this shift aren't the loudest. They're the most readable. Build for the machine that's about to do the shopping.
24AI workers live
70,000MCP-queryable SKUs
700+branded videos shipped
24/7concierge coverage
Built by the craft floor — apparel, media, packaging, and secure print.
This trade runs on hands, not desks. Imprint manufacturing & Komori Press · Canon high-speed secure-media operations is a craft floor — genuine Six Sigma discipline applied to ink, thread, foil, and registration, where a hundredth of an inch is the difference between a brand that reads serious and one that reads cheap. POPS4 is built by exactly those operators: independent, boots-on-the-ground engineers who carry their own book, read a client in microseconds, and put their name on every run. Beyond our own Virginia Beach floor, we work with a vetted network of craft manufacturers across the US — each meeting the highest excellence in QC standards in the industry, each a specialist in its own discipline — so apparel, hard-goods imprinting, media manufacturing, packaging, and secure printing all go to the bench built for them, coordinated from one accountable hub. Short-run from twenty-five units, volume to five hundred thousand. Two hundred authorized national brands, seventy thousand SKUs with virtual proofing on every one. Art archived for instant reorders. Net-thirty corporate terms, NDA-standard white-label — your name on the work, or none at all.
70,000products · virtual proof
200+authorized brands
25 → 500Kunit range
ASI #217876DUNS 18-204-6339
Full-service, AI-native. Nine desks in-house.
Strategy, positioning, identity, creative, and messaging — wired into an AI system that publishes and distributes on its own. Nine editorial desks generate the authority, the production house ships the physical proof, and the attribution layer tells you which post sold which SKU. What you get is an operating layer — content, catalog, and order path under one roof — that keeps working whether or not you are in the room. Built for principals who would rather own the machine than rent the agency.
9editorial desks in-house
26K+LinkedIn network
700+branded videos produced
Multi-channelLinkedIn · X · Bluesky · Substack
Named-account programs — one desk, quiet delivery, NDA-standard.
One point of contact who already knows the file, so nothing restarts from zero between engagements. The work ships blind, under NDA, with your name on it or none at all. Built for single-family offices, heritage-house CMOs, sports-ownership groups, and the agencies that white-label our production. The relationship is the product; the merch is the proof of it.
SFO · Chief of Staff desk. Principal household, properties, aircraft, yacht, calendar, philanthropy — one file.
Heritage houses. LVMH / Kering / Richemont tier. Brand-standards cleared. Onboarding, ambassador, press-moment production.
Sports ownership. Suite activation, principal-box, championship, sponsor co-branded. ALSD-circuit visibility.
Foundations + capital campaigns. Annual reports, gala programs, donor recognition, named-chair objects.
Peers + vendors. Commercial printers routing Komori capacity · brand manufacturers seeking distribution · creative agencies white-labeling production.
Shop seventy thousand products. Virtual proof on every one. 24/7.
Drop your logo on any product and see the virtual proof before asking. Quote routes direct to the desk. MCP catalog for AI agents. Celeste for the fast conversation. Full self-service checkout in development.
70,000products
200+authorized brands
Every SKUvirtual proof
24/7open catalog + concierge