Sports Edge · Huang GoodmanVirginia Beach · Atlantic coast · since 1997
On the wire
Sports Edge · Intelligence Desk WELL POUR

Notre Dame DC Chris Ash Runs Spring Drills With New Defensive Lieutenant Structure

South Bend tests coordinator-to-position-coach information flow before CFP expansion forces faster in-game adjustments.

Published May 19, 2026 Source USA Today From the chopped neck
Subject on the desk
Notre Dame Football
PAPER · May 19, 2026
WELL POUR · May 19, 2026

Notre Dame DC Chris Ash Runs Spring Drills With New Defensive Lieutenant Structure

South Bend tests coordinator-to-position-coach information flow before CFP expansion forces faster in-game adjustments.

Source USA Today ↗

Notre Dame used spring practice to test a restructured defensive coaching staff under coordinator Chris Ash, installing new lieutenants and measuring how quickly play calls and adjustments move from the booth to the field. The move matters because the 12-team College Football Playoff starting this season compresses preparation windows and rewards staffs that can process opponent film and execute counter-punches inside 72 hours.

Ash, hired in December after three years at Texas-San Antonio, brought 27 seasons of coordinator experience across Power Five programs including Ohio State, Arkansas, and Wisconsin. Notre Dame head coach Marcus Freeman paired him with a position-coach group that includes several first-time FBS assistants. Spring practice became the controlled environment to drill call sequencing, sideline-to-booth communication protocols, and who owns second-half adjustments when the Irish trail by two scores against a top-10 opponent in November.

The timing reflects what several Power Five programs quietly began last winter: treating spring ball as a systems integration test rather than a player development camp. Notre Dame's defensive staff now includes Aaron Henry, elevated from a quality-control role to outside linebackers coach, and several assistants with fewer than five years of on-field experience. The question isn't whether they know football—it's whether they can process Ash's game plan edits at 9pm Friday, translate them into player-level adjustments by 10am Saturday, and execute live in the third quarter when Oregon or Penn State shifts formation tendencies.

Notre Dame's spring showcase on April 12 gave Ash 15 scripted possessions to measure call speed and defensive personnel packages under game conditions. The Irish return eight starters from a defense that allowed 19.4 points per game in 2025 but struggled in situational third downs against Georgia in the CFP semifinal. Freeman's mandate is clear: coordinator experience matters, but only if the infrastructure below Ash can deliver his adjustments faster than the offense can identify them.

The broader question for South Bend is whether this staff configuration scales to CFP-level competition. Playoff expansion means Notre Dame will face three ranked opponents in four weeks if it reaches the semifinal, with opponent tendencies shifting between games. Ash's résumé suggests he can build the game plan; spring drills tested whether his lieutenants can execute it under compressed timelines without the safety net of a bye week.

Watch for Notre Dame's defensive communication structure in the September 6 opener against Texas A&M, specifically how quickly Ash's staff adjusts to first-quarter formation looks. The Irish have two coordinator vacancies on offense and defense combined since 2023, and Freeman's ability to attract experienced coordinators depends partly on whether assistants below them can execute at CFP speed. Aaron Henry's promotion from quality control to position coach is the structural bet—spring practice was the proof-of-concept.

The Irish defensive staff will be finalized by late July, when fall camp begins. If spring drills exposed gaps in the coordinator-to-assistant information flow, Freeman has 10 weeks to add another experienced defensive assistant or shift responsibilities. The CFP bracket is announced December 8.

The takeaway
Notre Dame tested coordinator Chris Ash's new defensive staff structure in spring drills, measuring call speed and adjustment protocols before CFP expansion compresses game-week timelines.
notre damechris ashcoaching staffcfp expansionspring practicemarcus freeman
Brand your brand — for real
70,000 products · virtual proof in 60 seconds · no platform fee · imprinted since 1997
Huang Goodman · cradle-to-grave branded identity infrastructure
Two hundred brands. Eight months on the desk. $0.003 an impression.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — imprinting on real authorized stock for Nike, YETI, Patagonia, The North Face, Carhartt, Stanley, Peter Millar, TUMI, Montblanc, Moleskine, Waterford, and 190 more. Nine editorial desks publish the intelligence those operators read before they sign: The Stash Edge, Markets Edge, Sports Edge, Voyage Edge, Black's Edge, House Edge, the Article Engine, Ramen, and Fending.
$0.003per impression · vs ~$0.007 digital CPM
8 monthson the desk · vs 0.8s for a digital ad
200+authorized brands · Nike · YETI · Patagonia
9 deskspublishing daily · since 1997
70,000 SKUs · virtual proof in 60 seconds · no platform fee · blind-shipped · ASI #217876
Your next customer won't visit your website. Their AI will.
AI assistants have quietly taken over the first step of buying — they answer from catalogs they can read and shortlist whoever can actually ship. Two questions now decide whether you exist to that buyer: can a machine read your catalog, and can you fulfill the order. Most brands fail one or both and never find out why the orders went elsewhere. The winners of this shift aren't the loudest. They're the most readable. Build for the machine that's about to do the shopping.
24AI workers live
70,000MCP-queryable SKUs
700+branded videos shipped
24/7concierge coverage
Built by the craft floor — apparel, media, packaging, and secure print.
This trade runs on hands, not desks. Imprint manufacturing & Komori Press · Canon high-speed secure-media operations is a craft floor — genuine Six Sigma discipline applied to ink, thread, foil, and registration, where a hundredth of an inch is the difference between a brand that reads serious and one that reads cheap. POPS4 is built by exactly those operators: independent, boots-on-the-ground engineers who carry their own book, read a client in microseconds, and put their name on every run. Beyond our own Virginia Beach floor, we work with a vetted network of craft manufacturers across the US — each meeting the highest excellence in QC standards in the industry, each a specialist in its own discipline — so apparel, hard-goods imprinting, media manufacturing, packaging, and secure printing all go to the bench built for them, coordinated from one accountable hub. Short-run from twenty-five units, volume to five hundred thousand. Two hundred authorized national brands, seventy thousand SKUs with virtual proofing on every one. Art archived for instant reorders. Net-thirty corporate terms, NDA-standard white-label — your name on the work, or none at all.
70,000products · virtual proof
200+authorized brands
25 → 500Kunit range
ASI #217876DUNS 18-204-6339
Full-service, AI-native. Nine desks in-house.
Strategy, positioning, identity, creative, and messaging — wired into an AI system that publishes and distributes on its own. Nine editorial desks generate the authority, the production house ships the physical proof, and the attribution layer tells you which post sold which SKU. What you get is an operating layer — content, catalog, and order path under one roof — that keeps working whether or not you are in the room. Built for principals who would rather own the machine than rent the agency.
9editorial desks in-house
26K+LinkedIn network
700+branded videos produced
Multi-channelLinkedIn · X · Bluesky · Substack
Named-account programs — one desk, quiet delivery, NDA-standard.
One point of contact who already knows the file, so nothing restarts from zero between engagements. The work ships blind, under NDA, with your name on it or none at all. Built for single-family offices, heritage-house CMOs, sports-ownership groups, and the agencies that white-label our production. The relationship is the product; the merch is the proof of it.
SFO · Chief of Staff desk. Principal household, properties, aircraft, yacht, calendar, philanthropy — one file.
Heritage houses. LVMH / Kering / Richemont tier. Brand-standards cleared. Onboarding, ambassador, press-moment production.
Sports ownership. Suite activation, principal-box, championship, sponsor co-branded. ALSD-circuit visibility.
Foundations + capital campaigns. Annual reports, gala programs, donor recognition, named-chair objects.
Peers + vendors. Commercial printers routing Komori capacity · brand manufacturers seeking distribution · creative agencies white-labeling production.
Shop seventy thousand products. Virtual proof on every one. 24/7.
Drop your logo on any product and see the virtual proof before asking. Quote routes direct to the desk. MCP catalog for AI agents. Celeste for the fast conversation. Full self-service checkout in development.
70,000products
200+authorized brands
Every SKUvirtual proof
24/7open catalog + concierge