The Friedkin Group has retained advisors to solicit minority equity partners for Everton Football Club, nine months after acquiring the Premier League side for approximately £400 million in December. The valuation being discussed with potential investors exceeds $600 million, according to filings reviewed by analysts tracking ownership restructuring in English football. Dan Friedkin, the Texas automotive heir who also controls AS Roma, is looking to reduce his direct capital exposure at Goodison Park while maintaining operational control.
The move comes as Everton's new £500 million stadium at Bramley-Moore Dock enters its final construction phase, with completion scheduled for August 2025. The club has drawn roughly £225 million in debt facilities to fund the project, on top of Friedkin's initial equity injection. Everton finished 15th in the Premier League last season and carries a wage bill near £140 million annually despite minimal Champions League revenue history. The club's commercial income—£59 million in the most recent accounts—lags peers, and broadcast money alone does not cover operating losses that have averaged £30 million per year over the past three seasons.
Friedkin's outreach targets family offices, sovereign wealth vehicles, and North American institutional allocators familiar with the sports asset class. One person briefed on the discussions said the pitch centers on the stadium as a transformational revenue driver: capacity increases from 39,414 to 52,888, with hospitality inventory quadrupling. Naming rights, left unsold, are being marketed separately at an estimated £15 million per year. The club also expects matchday revenue to double, from roughly £20 million to £40 million annually, once the stadium opens. Still, Everton remains a mid-table side without recent European competition, and its fanbase, while loyal, is geographically concentrated in Merseyside. That limits the global commercial upside compared to clubs with established international fanbases.
The timing signals two things. First, the stadium capital call is larger than Friedkin anticipated. Construction inflation in the UK has run 8-12% annually since 2021, and the dock site required unforeseen pilings and environmental remediation. Second, Friedkin's attention is split. Roma, acquired in 2020 for €591 million, also requires ongoing investment to compete in Serie A, where the club finished ninth last season. Managing two clubs with overlapping summer transfer windows and no shared commercial infrastructure creates strain. Bringing in a co-investor at Everton allows Friedkin to spread risk and potentially establish a blueprint for future multi-club portfolio management without diluting Roma equity.
Potential investors will examine Everton's debt covenants, which include stadium completion triggers, and the club's ability to comply with the Premier League's revised Profit & Sustainability Rules. Everton was docked eight points in the 2023-24 season for prior breaches, though the penalty was later reduced to six. The new ownership has stabilized compliance, but the club remains close to allowable loss thresholds. Another variable: broadcast rights in the UK are up for renewal in 2025, with domestic packages expected to plateau or decline slightly. Everton depends on that revenue for roughly 60% of total income.
Watch for advisor selection to become public within three weeks, likely Raine Group or Inner Circle Sports, both active in Premier League minority deals. Investor interest will clarify by early October, ahead of the January transfer window. If Friedkin secures a partner at the $600M+ valuation, expect staged capital deployment tied to stadium delivery milestones. If not, the club may sell naming rights earlier than planned to bridge liquidity.
Friedkin is not selling out. He is acknowledging that two continental clubs, one stadium build, and one relegation-adjacent balance sheet require more patient capital than his automotive fortune alone wants to carry.
The takeaway
Friedkin Group actively marketing Everton minority stake at **$600M+** valuation, nine months post-acquisition, as stadium costs and dual-club management strain capital.
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