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WNBA franchises now trade at **$800M–$1B**, setting a new floor ahead of 2026 media rights and forcing secondary market repricing.
$1B
a sixteen-fold increase over the league's last expansion entry…
9,807
per game—the WNBA is repricing
26-member
ownership group that includes tennis player Venus Williams
10-year
league financing facilities
The WNBA approved three expansion franchises this week with valuations clustering between $800M and $1B, a sixteen-fold increase over the league's last expansion entry fee in 2008. Golden State's Valkyries lead at $1B, followed by Portland's Laces and Toronto's Angels in the $850M range, according to multiple ownership filings reviewed by league officials. The moves formalize what family offices and institutional allocators have suspected since Caitlin Clark's rookie season drove average attendance to 9,807 per game—the WNBA is repricing.
The Valkyries stake was led by venture capitalist Joe Lacob and Peter Guber, who also control the NBA's Warriors, alongside a 26-member ownership group that includes tennis player Venus Williams, actor Jennifer Garner, and Twitch co-founder Kevin Lin. Portland's ownership bloc centers on former Nike executive Lisa Bodensteiner and Trail Blazers owner Jody Allen's estate trust. Toronto's Angels are backed by Kilmer Sports Ventures, the holding entity behind the Maple Leafs and Raptors, with Larry Tanenbaum as majority stakeholder. None of the three required external debt beyond standard 10-year league financing facilities, a signal that ownership groups see immediate upside in media and sponsorship.
The $800M–$1B range matters because it establishes a new comp floor for existing franchises, which had been trading in secondary markets at valuations closer to $200M–$400M as recently as 2022. The Connecticut Sun sold for roughly $200M that year; the Las Vegas Aces went for under $100M in 2021. Now any family office sizing a W stake must assume a 4x–5x multiple expansion in under three years, driven almost entirely by media attention and corporate marketing budgets reallocating from men's sports. Nike signed a $60M annual kit deal in 2024, up from $7M previously. Amazon, Google, and State Farm have each committed 8-figure annual sponsorships since February. The league's media rights are up for renewal in 2026, with Disney, Amazon, and NBCUniversal all expected to bid. Estimates for the next cycle range from $250M to $400M annually, up from the current $60M deal.
The valuation cluster also reflects team operators betting on territorial exclusivity in new markets. Golden State owns the entire Bay Area, population 7.7M, with zero competing women's pro franchises. Portland has no WNBA competition within 300 miles, and Toronto becomes the league's first non-U.S. market, giving it first-mover access to Canadian corporate dollars and the 6.2M Greater Toronto metro. Merchandise and ticket revenue remain modest—most teams generate $10M–$15M annually from in-venue operations—but sponsorship and naming rights are already running $8M–$12M per team, according to league filings. The Valkyries secured a $10M-per-year naming rights deal with a Bay Area tech firm before playing a single game. That level of pre-launch corporate commitment was unthinkable during the league's last expansion.
What happens next hinges on the 2026 media cycle. If the league secures $300M+ annually from broadcasters, franchise values likely push past $1.5B within eighteen months, putting the WNBA in the same asset class as MLS franchises, which now trade at $600M–$1B depending on market. If the media deal disappoints—anything under $150M—secondary market pricing will correct, and the expansion franchises will need to justify their valuations through in-market revenue alone, which no one believes is possible yet.
The Valkyries begin play in May 2025 at Chase Center. Portland and Toronto tip off in 2026. Commissioner Cathy Engelbert said the league is evaluating applications from 50+ additional ownership groups for future expansion slots, with Nashville, Philadelphia, and Denver mentioned as near-term candidates. Those conversations assume $1B as the new baseline.
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