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The Valkyries' $1 billion valuation resets expansion pricing and positions the WNBA as a growth asset for institutional buyers ahead of 2025 media talks.
$1 billion
the league's first franchise to clear ten figures at…
$50 million
price tag Portland paid in 2023
$765 million
in revenue last season
$3 million
In 2022
The Golden State Valkyries, joining the WNBA for the 2026 season, carry a valuation near $1 billion, the league's first franchise to clear ten figures at entry. The expansion fee was not disclosed, but league sources familiar with the bidding process say the Bay Area ownership group's willingness to anchor at that number effectively retired the $50 million price tag Portland paid in 2023. The Valkyries are controlled by a group led by venture capitalist Joe Lacob and Peter Guber, who also own the NBA's Golden State Warriors.
The move follows a familiar Bay Area script: premium market, dual-asset ownership, facility leverage. The Valkyries will share Chase Center in San Francisco, cutting the incremental cost of venue access to near zero while gaining access to a sponsorship inventory already priced for corporate suites and courtside tech allocators. The Warriors generated $765 million in revenue last season, per *Forbes*, and the WNBA club inherits the infrastructure without duplicating the build-out. Shared ticketing, shared hospitality, shared media-rights negotiation leverage when the WNBA's current deal with Disney, Amazon, and NBC expires after 2025.
The valuation matters less as an accounting entry and more as a signal of where institutional capital now sees the ceiling. In 2020, the Atlanta Dream sold for $3 million. In 2022, a minority stake in the Seattle Storm valued that franchise near $151 million. Portland's $50 million in 2023 was considered aggressive. The Valkyries' $1 billion sticker tells private equity firms, family offices, and corporate sponsors that the WNBA is no longer a rounding error or a CSR line item—it is a growth asset in a media market where live rights are the last defensible moat.
The league is adding a second expansion team in 2026 alongside the Valkyries, with Toronto expected to be announced within weeks. Commissioner Cathy Engelbert has said publicly the league will grow to at least 15 teams by 2028, and ownership groups in Philadelphia, Denver, and Nashville are assembling bids. Each will now negotiate against the Valkyries' number. Expect Portland's ownership—led by the Bhathal family and entrepreneur Lisa Bhathal Merage—to begin quiet conversations with strategic acquirers in the next six months, given the 20x markup their franchise just inherited.
The Valkyries' ownership structure also carries implications for league governance. Lacob and Guber bring NBA-level operating budgets, NBA-level sponsor relationships, and NBA-level expectations for media deals and playoff revenue splits. The WNBA's current collective bargaining agreement runs through 2027, and player salary cap discussions are already beginning. The league's average salary is roughly $150,000; the maximum is $241,984. A franchise capitalized at $1 billion changes the math on what owners can credibly claim as breakeven.
Watch for the Valkyries' head coach hire in the next 90 days, likely poached from an existing WNBA staff or a high-major NCAA program. The team has already begun suite sales, targeting the same corporate buyers who hold Warriors inventory. Toronto's expansion announcement should follow by March, with a similar valuation band. The next media rights negotiation begins in earnest this summer, and the Valkyries' entry price will anchor the league's ask.
The franchise debuts in 22 months. By then, the WNBA will have two teams worth ten figures, a dozen sponsors paying eight, and a commissioner who can walk into a media negotiation with a different comp set than the one she inherited.
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