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On the wire

Sports Edge

Issued Thursday, July 23, 2026 · 12:00 UTC Edition 8/day editions · 5 desks From the chopped neck
7
On the wire
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Ranked by the pour ISABELLA'S ISLAY HENRI IV MACALLAN 1926 LOUIS XIII PAPPY 23 JOHNNIE BLUE WELL POUR
Also crossing the wire
ISABELLA'S ISLAYJPMorgan becomes first global banking partner of Olympics in multi-billion landmark dealHENRI IVAdidas outbids Nike for Tennessee basketball NIL at program scale, $millionsMACALLAN 1926Columbus awarded NWSL expansion for $205 million beginning 2028 seasonLOUIS XIIIUtah left Under Armour to sign multi-year Adidas deal, details pendingPAPPY 23Two Colorado recruits on Deion Sanders' roster entering pro scouting pipelineJOHNNIE BLUEAdidas and Nike battle for collegiate apparel dominance across Power Five programsWELL POUREnglish clubs are signing ready-made players instead of developing youth, bottlenecking recruitmentISABELLA'S ISLAYJPMorgan becomes first global banking partner of Olympics in multi-billion landmark dealHENRI IVAdidas outbids Nike for Tennessee basketball NIL at program scale, $millionsMACALLAN 1926Columbus awarded NWSL expansion for $205 million beginning 2028 seasonLOUIS XIIIUtah left Under Armour to sign multi-year Adidas deal, details pendingPAPPY 23Two Colorado recruits on Deion Sanders' roster entering pro scouting pipelineJOHNNIE BLUEAdidas and Nike battle for collegiate apparel dominance across Power Five programsWELL POUREnglish clubs are signing ready-made players instead of developing youth, bottlenecking recruitment
Showing 7 stories
ISABELLA'S ISLAY Sponsorship & Kit Jul 23, 8:02 AM EDT
International Olympic Committee
The Banker ↗

JPMorgan becomes first global banking partner of Olympics in multi-billion landmark deal

JPMorgan Chase has been named the first-ever global banking partner of the Olympic and Paralympic Games, marking a historic expansion of the IOC's corporate partnership portfolio.

ReadingA bank paid to be first in a category the Olympic movement invented last quarter. That is not sponsorship. That is category creation with a check behind it.
WatchWhich Fortune 500 category gets locked next. Insurance. Pharma. Payments. The IOC will name them before teams know they were available.
Read full analysis → Original ↗
olympicsiocjpmsponsorship
HENRI IV NIL & Collegiate Jul 23, 8:02 AM EDT
Adidas
MSN Sports ↗

Adidas outbids Nike for Tennessee basketball NIL at program scale, $millions

Multiple Tennessee basketball players have announced NIL partnerships with Adidas as part of a broader program-level deal that positions the German sportswear giant ahead of Nike in the collegiate basketball space.

ReadingAdidas is paying for roster cohesion, not star power. The long game is NIL infrastructure that scales.
WatchWhich other SEC program Adidas names next. Georgia. Florida. Alabama. The pattern will tell you where Adidas thinks the recruiting edge lives.
Read full analysis → Original ↗
adidasniltennesseebasketball
MACALLAN 1926 Women's Sports Jul 23, 8:02 AM EDT
NWSL / Haslams ownership group
Yahoo Sports ↗

Columbus awarded NWSL expansion for $205 million beginning 2028 season

The National Women's Soccer League has awarded an expansion franchise to Columbus, Ohio, backed by billionaire owners Dee and Jimmy Haslam, with the team set to begin play in 2028 at an expansion fee of $205 million.

ReadingWomen's sports franchises are no longer speculative. They are part of mainstream portfolio allocation for billionaires with patient capital.
WatchThe next NWSL expansion announcement. The fee will exceed $250M. The ownership group will include a tech founder.
Read full analysis → Original ↗
nwslexpansioncolumbuswomens-sports
LOUIS XIII Sponsorship & Kit Jul 23, 8:02 AM EDT
Utah Utes
Yahoo Sports ↗

Utah left Under Armour to sign multi-year Adidas deal, details pending

The University of Utah has announced a partnership with Adidas after evaluating multiple sportswear partners, including Nike, marking a significant shift from its long-standing relationship with Under Armour.

ReadingUnder Armour lost a Power Five non-football flagship. The brand is now third tier in university athletics.
WatchWhich other mid-tier Power Five program leaves Nike or Under Armour in the next 18 months. Oregon State. Washington State. The poaching cycle is accelerating.
Read full analysis → Original ↗
utahadidaskitcollege
PAPPY 23 Coaching & Front Office Jul 23, 8:02 AM EDT
NFL Draft / Columbus State
MSN Sports ↗

Two Colorado recruits on Deion Sanders' roster entering pro scouting pipeline

College football scouts are tracking two Colorado Buffaloes recruits—tackle Xavier Payne and edge rusher Domata Peko Jr.—as potential future NFL draft prospects under head coach Deion Sanders.

ReadingSanders' recruiting class is being project-tracked for draft capital. Colorado's next two draft classes are being scouted in real time.
WatchThe first Colorado defensive recruit from this cycle who enters the 2027 draft conversation as a first-rounder. The premium will be tied to the Deion effect.
Read full analysis → Original ↗
nfldraftcoloradorecruiting
JOHNNIE BLUE Sponsorship & Kit Jul 23, 8:02 AM EDT
Nike / Adidas
Yahoo Sports ↗

Adidas and Nike battle for collegiate apparel dominance across Power Five programs

Nike and Adidas are engaged in an intense rivalry for collegiate athletic partnerships, with multiple Power Five programs evaluating or switching between the two sportswear giants across football, basketball, and soccer.

ReadingAdidas has outflanked Nike in the collegiate revenue model. The German brand now owns the NIL tier. Nike owns the NFL gateway.
WatchA top-five Nike football program announcing an Adidas basketball-primary partnership. The vertical split is the next battleground.
Read full analysis → Original ↗
adidasnikecollegiatekit
WELL POUR Transfer Intelligence Jul 23, 8:02 AM EDT
Premier League clubs
The New York Times ↗

English clubs are signing ready-made players instead of developing youth, bottlenecking recruitment

Premier League clubs are increasingly targeting experienced, established players rather than investing in youth development, creating a bottleneck in the recruitment pipeline that shifts the competitive advantage toward teams with capital for immediate impact.

ReadingPremier League scouting departments have lost faith in their own academies and switched to buying at the deadline.
WatchJoel Piroe's next move. Leeds youth player pivots to a team that buys ready-made. The pattern tells you which clubs have retained their scouting edge.
Read full analysis → Original ↗
premier-leaguetransfersrecruitmentyouth