# Adults now drive $13.5 billion Halloween spend; home decor and food outpace costumes.

By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC.
Published 2026-10-27.

Canonical: https://www.pops4.com/stash/articles/adultoween-consumers-2026-10-27t00-7
Subject: Adultoween consumers
Tags: seasonal, adultoween, bundling, home-decor, premium

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*Full analysis temporarily unavailable.*

Per Modern Retail, adults are fueling $13.5 billion in Halloween spending through Adultoween growth, with home decor, food, and beverage moving faster than traditional costume categories, reshaping seasonal category mix.

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## Publisher

**Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339.
Principal and author: **Jenny Huang Goodman MPA MSc MHSA**.

- Author: https://www.huanggoodman.com/about
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