# Good Twin Grew Online Revenue 569% Year-Over-Year by Mastering DTC Funnel Basics

*A non-alcoholic wine brand proved email and owned-channel mechanics outpace retail alone—even for physical CPG.*

By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC.
Published 2026-09-16.

Canonical: https://www.pops4.com/stash/articles/good-twin-online-2026-09-16t12-4
Subject: Good Twin (Online)
Tags: dtc, email funnel, non-alcoholic, cpg, retention

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According to Stock Titan, Good Twin—a non-alcoholic wine brand under AMASS Brands Group—increased its online revenue **569%** year-over-year, while retail sales accelerated **136%**, nearly eight times the growth rate of the broader U.S. non-alcoholic wine category, per The Manila Times. The gap between the two channels reveals the mechanism: a tightly executed direct-to-consumer funnel converted faster than distribution alone.

Good Twin ran owned-channel economics. The brand prioritized email acquisition, cart recovery sequences, and repeat-purchase nudges over relying solely on shelf placement. While retail delivered volume, the online channel captured margin and customer data. The result was a compounding revenue engine that grew nearly four times faster than the already strong retail performance.

The underlying advantage is funnel control. Retail sales depend on distributor timelines, shelf space negotiations, and point-of-sale velocity. Online revenue responds to send schedules, offer timing, and segmentation. Good Twin's digital acceleration suggests the brand treated email and site conversion as a primary revenue line, not a supplement. Every subscriber became a known buyer with a reorder window. The brand could test price, bundle logic, and messaging daily—impossible in a retail environment.

The steal works for any physical product with a repeat or gift use case. Start with a lead magnet tied to the product category: a pairing guide, a use-case lookbook, or a sample offer. Capture the email at checkout and on a dedicated landing page. Run a five-email welcome series: order confirmation, education on first use, testimonial or case study, reorder reminder at the natural depletion point, referral ask. Deploy a cart abandonment sequence within two hours using Klaviyo or Mailchimp—both offer free tiers up to **2,500** contacts. Segment purchasers by product and send a restock email **21 days** after estimated use-up for consumables, or a gifting prompt **45 days** after purchase for giftable items. Cost to execute: under **$100** monthly if you write the emails yourself and use a free or low-tier ESP.

The pattern extends beyond wine. Any brand with a predictable depletion cycle—coffee, skincare, candles, dog treats—can build a parallel revenue stream that scales independently of distribution. Good Twin's online growth outpaced its retail momentum because the brand owned the customer file and the next touch. Retail gave visibility; the funnel gave margin and control.

The next move is segmentation by purchase frequency. Once the base funnel converts, split your list into one-time, two-time, and three-plus buyers. Adjust cadence and offer depth accordingly. The third purchase predicts lifetime value. Optimize for that.

## The takeaway

Good Twin's online channel grew 4x faster than retail by treating email and cart recovery as a primary revenue line with daily optimization.

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## Publisher

**Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339.
Principal and author: **Jenny Huang Goodman MPA MSc MHSA**.

- Author: https://www.huanggoodman.com/about
- LLM context: https://www.pops4.com/stash/llms.txt
- MCP endpoint, for AI agents: https://mcp.pops4.com/mcp
- Client dashboard: https://dashboard.pops4.com/
- Catalogue: 70,000+ products, 200+ brands