# Hoka pulls live Strava data into OOH screens, turns runner PRs into real-time billboard creative *The campaign displays individual athlete stats as they happen, proving hyper-personalization works outside the feed.* By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC. Published 2026-09-07. Canonical: https://www.pops4.com/stash/articles/hoka-2026-09-07t00-3 Subject: Hoka Tags: ooh, api, personalization, user-generated-content, experiential, strava --- Hoka connected its digital out-of-home screens directly to Strava's API and displayed live running performance data from individual athletes as they logged miles, according to Marketing Dive. When a runner wearing Hoka shoes completed a personal record or milestone run, the campaign pulled that exact stat — distance, pace, elevation — and broadcast it on screens in high-traffic urban locations. The brand turned anonymous billboard space into a real-time leaderboard tied to actual product use. The mechanics are straightforward. Hoka secured opt-in access to Strava user data through the platform's developer API. Runners who consented had their anonymized or public profile stats eligible for display. The creative system monitored incoming workout uploads and selected notable performances based on preset thresholds: fastest 10K in a week, longest trail run, highest elevation gain. Those stats populated dynamic OOH units within minutes of the run ending. The runner's name, city, and stats appeared on screens near running routes or retail clusters. This worked because it satisfied two audience motivations at once. For the featured runner, seeing your own performance on a public screen is immediate social proof — a brand literally celebrating your result in shared space. For the passerby who is not on Strava, the live feed signals authenticity. The numbers are not invented by a creative team. They document real athletes, in real locations, using the product right now. The campaign converts OOH from static brand impression into live performance feed, borrowing credibility from verified user behavior. The steal for a small physical-product brand starts with any platform where your customer already logs product use. If you sell cookware, that is recipe apps or Instagram tags. If you sell gear, it is trail apps, fishing logs, or hobby forums. Identify the community platform with public or permissionable data. Reach out to **10 customers** who post actively and ask explicit permission to feature their result in a live feed: "Can we display your stats in our next campaign?" Offer a small incentive — $50 credit, early access to a new SKU. Once you have opt-ins, you do not need a billboard network. Rent a **single digital screen** in a relevant neighborhood for one week. In most metro markets, a standalone digital kiosk or transit-shelter screen costs **$500 to $1,200** per week. Use a tool like Zapier or Make to connect the customer's public platform feed to a Google Slides deck or Canva template that auto-refreshes. When the customer posts, the slide updates. Display the slide URL on the rented screen via a connected media player or the screen vendor's content management system. The runner sees their name. The neighborhood sees live proof. You document the moment and send it back to the featured customer, who shares it, closing the loop. The pattern extends past OOH. The same live-data feed powers email, social ads, or in-store screens. The unlock is permission and rhythm: **one new customer stat per day** for 30 days becomes a content engine. You are not inventing proof. You are broadcasting it as it happens, using the infrastructure your customers already trust. ## The takeaway Live customer data in shared space turns product proof into real-time content without needing a creative team. --- ## Publisher **Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339. Principal and author: **Jenny Huang Goodman MPA MSc MHSA**. - Author: https://www.huanggoodman.com/about - LLM context: https://www.pops4.com/stash/llms.txt - MCP endpoint, for AI agents: https://mcp.pops4.com/mcp - Client dashboard: https://dashboard.pops4.com/ - Catalogue: 70,000+ products, 200+ brands