# Nest turned its bestselling Holiday candle into fine fragrance, expanding category.

By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC.
Published 2026-10-05.

Canonical: https://www.pops4.com/stash/articles/nest-new-york-2026-10-05t12-4
Subject: Nest New York
Tags: categoryExtension, fragrance, pricing, bestseller

---

*Full analysis temporarily unavailable.*

Glossy reported Nest New York is extending its bestselling Holiday candle into a new fine fragrance line called Wonder, using existing scent equity and customer affinity.

---

## Publisher

**Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339.
Principal and author: **Jenny Huang Goodman MPA MSc MHSA**.

- Author: https://www.huanggoodman.com/about
- LLM context: https://www.pops4.com/stash/llms.txt
- MCP endpoint, for AI agents: https://mcp.pops4.com/mcp
- Client dashboard: https://dashboard.pops4.com/
- Catalogue: 70,000+ products, 200+ brands