# Rhode built a $1B beauty brand with Hailey Bieber's name and a founder story.

By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC.
Published 2026-10-27.

Canonical: https://www.pops4.com/stash/articles/rhode-beauty-2026-10-27t09-5
Subject: Rhode Beauty
Tags: founder-story, brand-building, influencer-founder, community-trust

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*Full analysis temporarily unavailable.*

Rhode, the beauty brand co-founded by Hailey Bieber, reached a $1B valuation, per BeautyNewsDaily, using founder visibility and a clean-beauty narrative to capture Gen-Z consumer attention and willingness to pay premium prices.

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## Publisher

**Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339.
Principal and author: **Jenny Huang Goodman MPA MSc MHSA**.

- Author: https://www.huanggoodman.com/about
- LLM context: https://www.pops4.com/stash/llms.txt
- MCP endpoint, for AI agents: https://mcp.pops4.com/mcp
- Client dashboard: https://dashboard.pops4.com/
- Catalogue: 70,000+ products, 200+ brands