# US shoppers made 7% fewer purchases in H1 2026 but spent 8% more per buy.

By **Jenny Huang Goodman MPA MSc MHSA, Principal** — The Stash Edge, Hako Shikin LLC.
Published 2026-10-04.

Canonical: https://www.pops4.com/stash/articles/us-retail-market-benchmark-2026-10-04t12-4
Subject: US retail market (benchmark)
Tags: pricing, bundling, behavior shift, 2026

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*Full analysis temporarily unavailable.*

Per Impact.com's benchmark of 2,319 North American retailers, US shoppers made 7% fewer purchases in H1 2026 while spending 8% more year-over-year — a sign of shrinking transaction count offset by larger baskets.

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## Publisher

**Hako Shikin LLC** — Virginia Beach, Virginia. Founded 1997. ASI 217876 · DUNS 18-204-6339.
Principal and author: **Jenny Huang Goodman MPA MSc MHSA**.

- Author: https://www.huanggoodman.com/about
- LLM context: https://www.pops4.com/stash/llms.txt
- MCP endpoint, for AI agents: https://mcp.pops4.com/mcp
- Client dashboard: https://dashboard.pops4.com/
- Catalogue: 70,000+ products, 200+ brands