{
  "slug": "7-eleven-2026-07-11t21-5",
  "company": "7-Eleven",
  "headline": "60-year Slurpee anniversary: free drinks, new flavor, owned-channel activation.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "PRNewswire",
  "source_url": "https://www.prnewswire.com/news-releases/save-the-date-7-eleven-inc-celebrates-60-years-of-slurpee-tomorrow-with-free-drinks-and-a-new-flavor-on-the-coolest-slurpee-day-yet-302822442.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/7-eleven-2026-07-11t21-5",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Anniversary milestone event · 7-Eleven\n\n60-year Slurpee anniversary: free drinks, new flavor, owned-channel activation.\n\n7-Eleven is not running ads for Slurpee. They're running a day. The difference is that a day costs nothing to own and everything to stop coming to. If your product has been around for a few years, you have a date. Use it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/7-eleven-2026-07-11t21-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/7-eleven-2026-07-11t21-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/7-eleven-2026-07-11t21-5",
      "chars": 782,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Anniversary milestone event · 7-Eleven\n\n60-year Slurpee anniversary: free drinks, new flavor, owned-channel activation.\n\n7-Eleven is not running ads for Slurpee. They're running a day. The difference is that a day costs nothing to own and everything to stop coming to. If your product has been around for a few years, you have a date. Use it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/7-eleven-2026-07-11t21-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/7-eleven-2026-07-11t21-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/7-eleven-2026-07-11t21-5",
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      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Anniversary milestone event · 7-Eleven\n\n60-year Slurpee anniversary: free drinks, new flavor, owned-channel activation.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/7-eleven-2026-07-11t21-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "60-year Slurpee anniversary: free drinks, new flavor, owned-channel activation.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\n7-Eleven marked 60 years of Slurpee with free drinks and a new limited flavor, per PRNewswire.\nHere's the cool part — the lever almost everyone misses (and you don't have to): a product anniversary is a date you own that requires no paid media. Call it a day (Slurpee Day), pick a calendar date, offer one free product or limited flavor, and announce it in-store and on your channels. The free item is the traffic driver; the new flavor is the repeat reason. You run this this week: find a product with history (even if it's just 'we've been making this for five years'), pick a calendar date within the next 30 days, create a limited flavor or variant, announce 'free [product] on [date],' and measure foot traffic. This is not a campaign; it's a scheduled owned moment.\nWhat that means for you: 7-Eleven is not running ads for Slurpee. They're running a day. The difference is that a day costs nothing to own and everything to stop coming to. If your product has been around for a few years, you have a date. Use it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PRNewswire: https://www.prnewswire.com/news-releases/save-the-date-7-eleven-inc-celebrates-60-years-of-slurpee-tomorrow-with-free-drinks-and-a-new-flavor-on-the-coolest-slurpee-day-yet-302822442.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}