{
  "slug": "7-eleven-retail-media-networks-2026-06-30t12-6",
  "company": "7-Eleven / Retail Media Networks",
  "headline": "7-Eleven rolls out Gulp Radio retail media network, joining Albertsons, Mondelēz in in-store audio play.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Convenience Store News",
  "source_url": "https://news.google.com/rss/articles/CBMijwFBVV95cUxPUXJjdWFIYWVpOUFDVjdONmpJNFZhaDdJNXNBa2dmaDE4ZS1GWkEyczg1b1hzOEdSbHJwYk1iQTdTdTN1dXpLU2dCRlM1bHFsVkJPU2JfZTQ1bzZ6Wi0yOG5jcU80V3NVTzVkVEVtbVJ0dXdQT3FHU2FUUTE0UDlSVE9LY3hPQ2pjSHdmMG1fSQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/7-eleven-retail-media-networks-2026-06-30t12-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail audio media expansion · 7-Eleven / Retail Media Networks\n\n7-Eleven rolls out Gulp Radio retail media network, joining Albertsons, Mondelēz in in-store audio play.\n\nRetail media got loud—literally. Audio is a new format that hasn't been arbitraged yet. Costs are low, production is simple, and the audience is captive. 7-Eleven is testing Gulp Radio; others will follow. If you're in convenience retail, this is a window to get ahead. Test audio, measure the lift, prove it works, then expand. Audio on a shelf media network is not a big bet—it's a small bet that could move.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/7-eleven-retail-media-networks-2026-06-30t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/7-eleven-retail-media-networks-2026-06-30t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/7-eleven-retail-media-networks-2026-06-30t12-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail audio media expansion · 7-Eleven / Retail Media Networks\n\n7-Eleven rolls out Gulp Radio retail media network, joining Albertsons, Mondelēz in in-store audio play.\n\nRetail media got loud—literally. Audio is a new format that hasn't been arbitraged yet. Costs are low, production is simple, and the audience is captive. 7-Eleven is testing Gulp Radio; others will follow. If you're in convenience retail, this is a window to get ahead. Test audio, measure the lift, prove it works, then expand. Audio on a shelf media network is not a big bet—it's a small bet that could move.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/7-eleven-retail-media-networks-2026-06-30t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/7-eleven-retail-media-networks-2026-06-30t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/7-eleven-retail-media-networks-2026-06-30t12-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail audio media expansion · 7-Eleven / Retail Media Networks\n\n7-Eleven rolls out Gulp Radio retail media network, joining…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/7-eleven-retail-media-networks-2026-06-30t12-6",
      "chars": 293,
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    "substack": {
      "label": "Substack · Fending",
      "title": "7-Eleven rolls out Gulp Radio retail media network, joining Albertsons, Mondelēz in in-store audio play.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Convenience Store News, 7-Eleven announced Gulp Radio as a retail media initiative, expanding in-store advertising beyond shelf signage to audio. The move mirrors similar rollouts by larger retailers and CPG players pushing retail media into new formats.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you have a SKU in 7-Eleven or another convenience retailer, ask about Gulp Radio. Audio ads in a 7-Eleven are cheap to produce (15–30 seconds, one message) and high-impact (captive audience, 10+ visits per month per regular buyer). Pitch a simple callout: 'Pick up [brand] in aisle 3' or a benefit (e.g., 'ready-to-drink protein from [brand]'). Cost is lower than visual shelf media. Measure by checking if foot traffic to your shelf or SKU jumps on the days audio runs. One 4-week test with one SKU can prove the mechanism. If it works, roll to other 7-Elevens or other retailers launching audio.\nWhat that means for you: Retail media got loud—literally. Audio is a new format that hasn't been arbitraged yet. Costs are low, production is simple, and the audience is captive. 7-Eleven is testing Gulp Radio; others will follow. If you're in convenience retail, this is a window to get ahead. Test audio, measure the lift, prove it works, then expand. Audio on a shelf media network is not a big bet—it's a small bet that could move.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Convenience Store News: https://news.google.com/rss/articles/CBMijwFBVV95cUxPUXJjdWFIYWVpOUFDVjdONmpJNFZhaDdJNXNBa2dmaDE4ZS1GWkEyczg1b1hzOEdSbHJwYk1iQTdTdTN1dXpLU2dCRlM1bHFsVkJPU2JfZTQ1bzZ6Wi0yOG5jcU80V3NVTzVkVEVtbVJ0dXdQT3FHU2FUUTE0UDlSVE9LY3hPQ2pjSHdmMG1fSQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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