{
  "slug": "academy-sports-outdoors-2026-08-01t15-5",
  "company": "Academy Sports + Outdoors",
  "headline": "Academy launches retail media network, capturing margin on shelf traffic.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Yahoo Finance",
  "source_url": "https://uk.finance.yahoo.com/news/academy-sports-outdoors-advances-omnichannel-130500143.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/academy-sports-outdoors-2026-08-01t15-5",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · First-party data monetization · Academy Sports + Outdoors\n\nAcademy launches retail media network, capturing margin on shelf traffic.\n\nif you're selling on a retailer's shelf, ask if they have a retail media network. If they do, bid for the in-store media (end-cap, aisle, demo space) alongside your product placement. The cost is lower than paid social and the customer is already at the point of sale. Don't assume the shelf placement is enough; layer on the media bid to own the moment when they see your product.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/academy-sports-outdoors-2026-08-01t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/academy-sports-outdoors-2026-08-01t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/academy-sports-outdoors-2026-08-01t15-5",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · First-party data monetization · Academy Sports + Outdoors\n\nAcademy launches retail media network, capturing margin on shelf traffic.\n\nif you're selling on a retailer's shelf, ask if they have a retail media network. If they do, bid for the in-store media (end-cap, aisle, demo space) alongside your product placement. The cost is lower than paid social and the customer is already at the point of sale. Don't assume the shelf placement is enough; layer on the media bid to own the moment when they see your product.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/academy-sports-outdoors-2026-08-01t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/academy-sports-outdoors-2026-08-01t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/academy-sports-outdoors-2026-08-01t15-5",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · First-party data monetization · Academy Sports + Outdoors\n\nAcademy launches retail media network, capturing margin on shelf traffic.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/academy-sports-outdoors-2026-08-01t15-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Academy launches retail media network, capturing margin on shelf traffic.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAcademy Sports + Outdoors announced Academy Retail Media, allowing brands to bid for ad placement both in-store and on Academy's digital channels, per Yahoo Finance, turning foot traffic into a margin engine for the retailer.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're selling on a retailer's shelf, ask if they have a retail media network. If they do, bid for the in-store media (end-cap, aisle, demo space) alongside your product placement. The cost is lower than paid social and the customer is already at the point of sale. Don't assume the shelf placement is enough; layer on the media bid to own the moment when they see your product.\nWhat that means for you: if you're selling on a retailer's shelf, ask if they have a retail media network. If they do, bid for the in-store media (end-cap, aisle, demo space) alongside your product placement. The cost is lower than paid social and the customer is already at the point of sale. Don't assume the shelf placement is enough; layer on the media bid to own the moment when they see your product.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance: https://uk.finance.yahoo.com/news/academy-sports-outdoors-advances-omnichannel-130500143.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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