{
  "slug": "academy-sports-outdoors-2026-08-06t00-4",
  "company": "Academy Sports + Outdoors",
  "headline": "Academy launches retail media network to link ad exposure and shelf velocity.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "SGB Online",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a73cec538f64ae684d78b1ab50f494a&url=https%3a%2f%2fsgbonline.com%2facademy-sports-launches-retail-media-network%2f",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/academy-sports-outdoors-2026-08-06t00-4",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail media network launch · Academy Sports + Outdoors\n\nAcademy launches retail media network to link ad exposure and shelf velocity.\n\nif you sell sporting goods or outdoor products, Academy Retail Media is now a channel you must budget for. Do not wait for Academy's sales team to call — go to ARM, benchmark what competitors are spending, and allocate 10–15% of your Q4 media budget to Academy shelf and digital placements. The network lets you see which placements drive store foot traffic and convert to cart. Test a single product category at scale, measure the store-lift effect, then expand. This is how big brands buy shelf now.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/academy-sports-outdoors-2026-08-06t00-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/academy-sports-outdoors-2026-08-06t00-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/academy-sports-outdoors-2026-08-06t00-4",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail media network launch · Academy Sports + Outdoors\n\nAcademy launches retail media network to link ad exposure and shelf velocity.\n\nif you sell sporting goods or outdoor products, Academy Retail Media is now a channel you must budget for. Do not wait for Academy's sales team to call — go to ARM, benchmark what competitors are spending, and allocate 10–15% of your Q4 media budget to Academy shelf and digital placements. The network lets you see which placements drive store foot traffic and convert to cart. Test a single product category at scale, measure the store-lift effect, then expand. This is how big brands buy shelf now.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/academy-sports-outdoors-2026-08-06t00-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/academy-sports-outdoors-2026-08-06t00-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/academy-sports-outdoors-2026-08-06t00-4",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail media network launch · Academy Sports + Outdoors\n\nAcademy launches retail media network to link ad exposure and shelf velocity.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/academy-sports-outdoors-2026-08-06t00-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Academy launches retail media network to link ad exposure and shelf velocity.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer SGB Online, Academy Sports + Outdoors launched Academy Retail Media (ARM), a platform designed to connect brand partners with Academy's customers and link advertising exposure to purchase behavior.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell sporting goods or outdoor products, Academy Retail Media is now a channel you must budget for. Do not wait for Academy's sales team to call — go to ARM, benchmark what competitors are spending, and allocate 10–15% of your Q4 media budget to Academy shelf and digital placements. The network lets you see which placements drive store foot traffic and convert to cart. Test a single product category at scale, measure the store-lift effect, then expand. This is how big brands buy shelf now.\nWhat that means for you: if you sell sporting goods or outdoor products, Academy Retail Media is now a channel you must budget for. Do not wait for Academy's sales team to call — go to ARM, benchmark what competitors are spending, and allocate 10–15% of your Q4 media budget to Academy shelf and digital placements. The network lets you see which placements drive store foot traffic and convert to cart. Test a single product category at scale, measure the store-lift effect, then expand. This is how big brands buy shelf now.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Online: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a73cec538f64ae684d78b1ab50f494a&url=https%3a%2f%2fsgbonline.com%2facademy-sports-launches-retail-media-network%2f.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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