{
  "slug": "adidas-2026-06-21t12-7",
  "company": "adidas",
  "headline": "Record 2025 revenues and sustained profit growth signal full-price positioning ahead.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-06-21t12-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ PAPER · Luxury-adjacent pricing sustained at scale · adidas\n\nRecord 2025 revenues and sustained profit growth signal full-price positioning ahead.\n\nadidas is not cheap, and it's getting more expensive. People are buying anyway. That tells you everything about where the market is moving—away from fast-fashion noise and toward full-price products with real narrative. If you're competing on price, you've already lost. If you're competing on story, margin, and trust, you're ahead. Record revenue plus profit growth at adidas is a signal that buyers are willing to pay for coherence and belief. Stop discounting. Start elevating.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-06-21t12-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-06-21t12-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-06-21t12-7",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ PAPER · Luxury-adjacent pricing sustained at scale · adidas\n\nRecord 2025 revenues and sustained profit growth signal full-price positioning ahead.\n\nadidas is not cheap, and it's getting more expensive. People are buying anyway. That tells you everything about where the market is moving—away from fast-fashion noise and toward full-price products with real narrative. If you're competing on price, you've already lost. If you're competing on story, margin, and trust, you're ahead. Record revenue plus profit growth at adidas is a signal that buyers are willing to pay for coherence and belief. Stop discounting. Start elevating.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-06-21t12-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-06-21t12-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-06-21t12-7",
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      "body": "{Stash Edge — Pricing Play}\n◆ PAPER · Luxury-adjacent pricing sustained at scale · adidas\n\nRecord 2025 revenues and sustained profit growth signal full-price positioning ahead.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-06-21t12-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Record 2025 revenues and sustained profit growth signal full-price positioning ahead.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer adidas Group, the brand reported record revenues in 2025 and expects strong continued sales and profit growth, indicating that full-price and DTC focus are driving results without margin compression.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're in a category where competitors are competing on price, move the narrative up instead. Invest in design, collaboration, and story over selling the same product at a lower price. adidas's profit growth at record revenue means they won margin war by not fighting on price. Run the same play: a 20% price increase on your best seller, paired with a single authentic collaboration or story moment, will outperform a 20% discount on a sea of undifferentiated product. Buyers will choose the elevated narrative over the commodity discount.\nWhat that means for you: adidas is not cheap, and it's getting more expensive. People are buying anyway. That tells you everything about where the market is moving—away from fast-fashion noise and toward full-price products with real narrative. If you're competing on price, you've already lost. If you're competing on story, margin, and trust, you're ahead. Record revenue plus profit growth at adidas is a signal that buyers are willing to pay for coherence and belief. Stop discounting. Start elevating.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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