{
  "slug": "adidas-2026-06-30t15-1",
  "company": "adidas",
  "headline": "Record revenues and profit growth signal retail momentum into 2026, per adidas Group.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-06-30t15-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Full-year earnings expansion · adidas\n\nRecord revenues and profit growth signal retail momentum into 2026, per adidas Group.\n\nMost apparel operators think scale means moving more units cheaper. adidas proved the opposite: record revenues on price discipline. That only works if you're willing to say no to bad retail partners and bad orders. The fear is always 'but what if we lose shelf space.' You won't — because the retailer makes more money on your brand at margin than they do on private-label. The trick is making them see it first.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-06-30t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-06-30t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-06-30t15-1",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Full-year earnings expansion · adidas\n\nRecord revenues and profit growth signal retail momentum into 2026, per adidas Group.\n\nMost apparel operators think scale means moving more units cheaper. adidas proved the opposite: record revenues on price discipline. That only works if you're willing to say no to bad retail partners and bad orders. The fear is always 'but what if we lose shelf space.' You won't — because the retailer makes more money on your brand at margin than they do on private-label. The trick is making them see it first.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-06-30t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-06-30t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-06-30t15-1",
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      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Full-year earnings expansion · adidas\n\nRecord revenues and profit growth signal retail momentum into 2026, per adidas Group.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-06-30t15-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Record revenues and profit growth signal retail momentum into 2026, per adidas Group.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 and announced expectations for strong sales and profit growth to continue over the next years, per official company statements.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when the market floods with cheap alternatives, raising price and narrowing distribution actually works — because it forces retailers to defend shelf position and consumers to trust the brand over the knockoff. Set your wholesale partner list in tier order (tier-one retail gets full allocation, tier-two gets selective drops), then make the tier-one partner fight for inventory. Scarcity drives wholesale negotiating power, not volume.\nWhat that means for you: Most apparel operators think scale means moving more units cheaper. adidas proved the opposite: record revenues on price discipline. That only works if you're willing to say no to bad retail partners and bad orders. The fear is always 'but what if we lose shelf space.' You won't — because the retailer makes more money on your brand at margin than they do on private-label. The trick is making them see it first.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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