{
  "slug": "adidas-2026-07-12t12-2",
  "company": "adidas",
  "headline": "Record 2025 revenues and strong growth forecast as core categories drive expansion.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVF",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-07-12t12-2",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Core category focus and scale · adidas\n\nRecord 2025 revenues and strong growth forecast as core categories drive expansion.\n\nyour top three categories likely account for 70% of revenue. Do not add new lines. Instead, add color runs, size ranges, and bundle variants within those three categories. This week: audit your last 12 months by category. Take the top three. For each, count the number of variants (colors, sizes, material combos). Now add three new variants per category—no new product, just the same product in new combos. Restock the winners.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-07-12t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-07-12t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-07-12t12-2",
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      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Core category focus and scale · adidas\n\nRecord 2025 revenues and strong growth forecast as core categories drive expansion.\n\nyour top three categories likely account for 70% of revenue. Do not add new lines. Instead, add color runs, size ranges, and bundle variants within those three categories. This week: audit your last 12 months by category. Take the top three. For each, count the number of variants (colors, sizes, material combos). Now add three new variants per category—no new product, just the same product in new combos. Restock the winners.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-07-12t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-07-12t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-07-12t12-2",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Core category focus and scale · adidas\n\nRecord 2025 revenues and strong growth forecast as core categories drive expansion.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-07-12t12-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Record 2025 revenues and strong growth forecast as core categories drive expansion.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer adidas Group, the brand reported record revenues in 2025 and signaled strong sales and profit growth to continue, tied to disciplined focus on core product lines and market share gains.\nHere's the cool part — the lever almost everyone misses (and you don't have to): your top three categories likely account for 70% of revenue. Do not add new lines. Instead, add color runs, size ranges, and bundle variants within those three categories. This week: audit your last 12 months by category. Take the top three. For each, count the number of variants (colors, sizes, material combos). Now add three new variants per category—no new product, just the same product in new combos. Restock the winners.\nWhat that means for you: your top three categories likely account for 70% of revenue. Do not add new lines. Instead, add color runs, size ranges, and bundle variants within those three categories. This week: audit your last 12 months by category. Take the top three. For each, count the number of variants (colors, sizes, material combos). Now add three new variants per category—no new product, just the same product in new combos. Restock the winners.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVF.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}