{
  "slug": "adidas-2026-07-12t18-2",
  "company": "adidas",
  "headline": "Reports record 2025 revenues with strong profit growth expected to continue.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-07-12t18-2",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Record financial performance and outlook · adidas\n\nReports record 2025 revenues with strong profit growth expected to continue.\n\nThe reason this matters: every physical-product operator watches adidas. When the biggest athletic brand in the world says the way forward is *fewer products, tighter allocation, clearer narrative*, that is permission to displace the SKU bloat that is displacing most DTC and wholesale brands. The scarcity play is not a stunt. It is the actual operating model. adidas proved it at scale.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-07-12t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-07-12t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-07-12t18-2",
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      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Record financial performance and outlook · adidas\n\nReports record 2025 revenues with strong profit growth expected to continue.\n\nThe reason this matters: every physical-product operator watches adidas. When the biggest athletic brand in the world says the way forward is *fewer products, tighter allocation, clearer narrative*, that is permission to displace the SKU bloat that is displacing most DTC and wholesale brands. The scarcity play is not a stunt. It is the actual operating model. adidas proved it at scale.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-07-12t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-07-12t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-07-12t18-2",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Record financial performance and outlook · adidas\n\nReports record 2025 revenues with strong profit growth expected to continue.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-07-12t18-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Reports record 2025 revenues with strong profit growth expected to continue.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 and guided to strong sales and profit growth continuing into the next period, per the company's investor announcement.\nHere's the cool part — the lever almost everyone misses (and you don't have to): scarcity is not a drop mechanic; it is a wholesale discipline. When you constrain your own supply relative to demand, wholesalers invest in your brand because they know the goods will move. adidas cut SKU count and built a waitlist inside their own wholesale channel—retailers knew allocations were tight and fought for them. This week, count your active styles across all channels. If you ship more than 40 distinct SKUs per quarter, you are leaking margin and confusing retail. Pick your top 8–12 hero styles, build a 6-month roadmap, and tell your wholesale partners the quantities are fixed. Watch what happens to reorder velocity.\nWhat that means for you: The reason this matters: every physical-product operator watches adidas. When the biggest athletic brand in the world says the way forward is *fewer products, tighter allocation, clearer narrative*, that is permission to displace the SKU bloat that is displacing most DTC and wholesale brands. The scarcity play is not a stunt. It is the actual operating model. adidas proved it at scale.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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