{
  "slug": "adidas-2026-07-25t21-1",
  "company": "adidas",
  "headline": "adidas reports record revenues for 2025, expects sustained growth through 2026.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-07-25t21-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Revenue milestone and forward guidance · adidas\n\nadidas reports record revenues for 2025, expects sustained growth through 2026.\n\nRecord revenues in a crowded athletic market tells you one thing: the brand stopped trying to own every shelf and every foot. It picked the fights it could win and moved inventory instead of holding it. That's not sexy, but it's real. A one-person brand or a small team can run this exact play—pick your three best-selling items, make more of them, and move on. The winners in 2026 are the ones who stopped adding SKUs and started selling the ones they have.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-07-25t21-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-07-25t21-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-07-25t21-1",
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      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Revenue milestone and forward guidance · adidas\n\nadidas reports record revenues for 2025, expects sustained growth through 2026.\n\nRecord revenues in a crowded athletic market tells you one thing: the brand stopped trying to own every shelf and every foot. It picked the fights it could win and moved inventory instead of holding it. That's not sexy, but it's real. A one-person brand or a small team can run this exact play—pick your three best-selling items, make more of them, and move on. The winners in 2026 are the ones who stopped adding SKUs and started selling the ones they have.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-07-25t21-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-07-25t21-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-07-25t21-1",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Revenue milestone and forward guidance · adidas\n\nadidas reports record revenues for 2025, expects sustained growth through 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-07-25t21-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "adidas reports record revenues for 2025, expects sustained growth through 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas announced record revenues for 2025 and signaled strong sales and profit growth continuing into 2026, per the company's official statement.\nHere's the cool part — the lever almost everyone misses (and you don't have to): adidas did not chase trend noise or expand SKU count. It ran a tighter product loop—make fewer styles, sell them faster, repeat the winners. Most brands bloat the catalog and discount the rest. adidas cut the noise and let demand pull supply. Run the same play: audit your top 20 percent of SKUs by velocity, commit 70 percent of next month's production to reorders of those styles, displace the slow movers. Watch your markdown rate drop and your repeat-purchase velocity climb.\nWhat that means for you: Record revenues in a crowded athletic market tells you one thing: the brand stopped trying to own every shelf and every foot. It picked the fights it could win and moved inventory instead of holding it. That's not sexy, but it's real. A one-person brand or a small team can run this exact play—pick your three best-selling items, make more of them, and move on. The winners in 2026 are the ones who stopped adding SKUs and started selling the ones they have.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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