{
  "slug": "adidas-2026-08-03t18-2",
  "company": "adidas",
  "headline": "adidas posts record 2025 revenues and signals sustained growth trajectory",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-08-03t18-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Earnings strength and forward guidance · adidas\n\nadidas posts record 2025 revenues and signals sustained growth trajectory.\n\nThis is what winning at scale actually looks like now. It's not about bigger orders or more wholesale doors; it's about moving the same amount of stock faster and therefore carrying less dead weight. adidas is teaching the old guard how to operate like a startup—short cycles, real-time data, and the discipline to displace things that don't work. A brand at any size can run that play: ship 50% of the order you think you need, measure 7 days, and double down on what sells.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-08-03t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-08-03t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-08-03t18-2",
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      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Earnings strength and forward guidance · adidas\n\nadidas posts record 2025 revenues and signals sustained growth trajectory.\n\nThis is what winning at scale actually looks like now. It's not about bigger orders or more wholesale doors; it's about moving the same amount of stock faster and therefore carrying less dead weight. adidas is teaching the old guard how to operate like a startup—short cycles, real-time data, and the discipline to displace things that don't work. A brand at any size can run that play: ship 50% of the order you think you need, measure 7 days, and double down on what sells.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-08-03t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-08-03t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-08-03t18-2",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ PLATINUM · Earnings strength and forward guidance · adidas\n\nadidas posts record 2025 revenues and signals sustained growth trajectory.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-08-03t18-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "adidas posts record 2025 revenues and signals sustained growth trajectory",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nadidas reported record revenues for 2025 and expects strong sales and profit growth to continue, per adidas Group official announcement, signaling sustained momentum in the athletic and lifestyle footwear market.\nHere's the cool part — the lever almost everyone misses (and you don't have to): record revenue + profit growth simultaneously is not about volume alone; it's about inventory turns. adidas shortened the order-to-shelf cycle and reduced SKU sprawl per region. For a smaller brand, the play is the same: ship less inventory more frequently, track sell-through weekly (not monthly), and displace SKUs that don't move in 60 days. The margin lives in velocity, not in order size. Measure turns per product line; the best ones accelerate spend, the worst ones get cut.\nWhat that means for you: This is what winning at scale actually looks like now. It's not about bigger orders or more wholesale doors; it's about moving the same amount of stock faster and therefore carrying less dead weight. adidas is teaching the old guard how to operate like a startup—short cycles, real-time data, and the discipline to displace things that don't work. A brand at any size can run that play: ship 50% of the order you think you need, measure 7 days, and double down on what sells.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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