{
  "slug": "adidas-2026-08-04t21-6",
  "company": "adidas",
  "headline": "adidas reports record 2025 revenues and expects strong sales growth to continue.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "adidas Group",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/adidas-2026-08-04t21-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Heritage athletic brand sustains top-line momentum · adidas\n\nadidas reports record 2025 revenues and expects strong sales growth to continue.\n\nadidas proves that owning a tribe is worth more than owning a factory. Every price increase they take is a vote from customers that they'd rather pay more for belonging than pay less for an alternative. That's the business model worth building.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/adidas-2026-08-04t21-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/adidas-2026-08-04t21-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/adidas-2026-08-04t21-6",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Heritage athletic brand sustains top-line momentum · adidas\n\nadidas reports record 2025 revenues and expects strong sales growth to continue.\n\nadidas proves that owning a tribe is worth more than owning a factory. Every price increase they take is a vote from customers that they'd rather pay more for belonging than pay less for an alternative. That's the business model worth building.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/adidas-2026-08-04t21-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/adidas-2026-08-04t21-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/adidas-2026-08-04t21-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Heritage athletic brand sustains top-line momentum · adidas\n\nadidas reports record 2025 revenues and expects strong sales growth to continue.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/adidas-2026-08-04t21-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "adidas reports record 2025 revenues and expects strong sales growth to continue.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer adidas Group, the brand reported record revenues for 2025 and expects strong sales and profit growth to continue, indicating sustained brand strength and pricing power in the athletic footwear and apparel category.\nHere's the cool part — the lever almost everyone misses (and you don't have to): The steal is pricing power comes from narrative monopoly, not innovation. Most small brands chase volume and undercut price; heritage brands charge more because they own the meaning of the category. The play: if you're building a physical-product brand, your first 3 years should be about one thing — owning a specific identity or tribe so completely that price becomes irrelevant. adidas owns 'athletic.' If you own 'sustainable' or 'handmade' or 'cold-plunge' or 'local,' you can hold price when a competitor undercuts. Build narrative ownership first; scale unit sales second.\nWhat that means for you: adidas proves that owning a tribe is worth more than owning a factory. Every price increase they take is a vote from customers that they'd rather pay more for belonging than pay less for an alternative. That's the business model worth building.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas Group: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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