{
  "slug": "ag1-2026-08-17t06-3",
  "company": "AG1",
  "headline": "Wellness brand expands through new form factors beyond powder: gummies, canned drinks, energy.",
  "topic": "{Stash Edge — Bundling Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/wellness/inside-ag1s-growth-engine-gummies-canned-drinks-energy-powder-and-much-more-to-come/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ag1-2026-08-17t06-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Bundling Play}\n◆ GOLD · Multi-format product expansion · AG1\n\nWellness brand expands through new form factors beyond powder: gummies, canned drinks, energy.\n\ndon't expand by going wider with the same format. Build a format ladder. Start with the highest-friction entry (gummy or canned), capture the customer, then upsell to the higher-margin, higher-commitment format (powder or subscription). AG1 is not making a cheaper powder; it's creating three separate products that feed the same customer over time. If you own a single-format brand, map the customer journey: what format gets them in the door (low friction, low price)? What format gets them to subscribe (high margin, high commitment)? Build the ladder, then go to retail with three conversations, not one.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ag1-2026-08-17t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ag1-2026-08-17t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ag1-2026-08-17t06-3",
      "chars": 1159,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Bundling Play}\n◆ GOLD · Multi-format product expansion · AG1\n\nWellness brand expands through new form factors beyond powder: gummies, canned drinks, energy.\n\ndon't expand by going wider with the same format. Build a format ladder. Start with the highest-friction entry (gummy or canned), capture the customer, then upsell to the higher-margin, higher-commitment format (powder or subscription). AG1 is not making a cheaper powder; it's creating three separate products that feed the same customer over time. If you own a single-format brand, map the customer journey: what format gets them in the door (low friction, low price)? What format gets them to subscribe (high margin, high commitment)? Build the ladder, then go to retail with three conversations, not one.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ag1-2026-08-17t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ag1-2026-08-17t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ag1-2026-08-17t06-3",
      "alt_chars": 1159,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Bundling Play}\n◆ GOLD · Multi-format product expansion · AG1\n\nWellness brand expands through new form factors beyond powder: gummies, canned drinks, energy.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ag1-2026-08-17t06-3",
      "chars": 263,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Wellness brand expands through new form factors beyond powder: gummies, canned drinks, energy.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAG1 CEO Kat Cole outlined an ambitious expansion plan to grow the customer base through new form factors—gummies, canned drinks, energy powder—and wider distribution, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't expand by going wider with the same format. Build a format ladder. Start with the highest-friction entry (gummy or canned), capture the customer, then upsell to the higher-margin, higher-commitment format (powder or subscription). AG1 is not making a cheaper powder; it's creating three separate products that feed the same customer over time. If you own a single-format brand, map the customer journey: what format gets them in the door (low friction, low price)? What format gets them to subscribe (high margin, high commitment)? Build the ladder, then go to retail with three conversations, not one.\nWhat that means for you: don't expand by going wider with the same format. Build a format ladder. Start with the highest-friction entry (gummy or canned), capture the customer, then upsell to the higher-margin, higher-commitment format (powder or subscription). AG1 is not making a cheaper powder; it's creating three separate products that feed the same customer over time. If you own a single-format brand, map the customer journey: what format gets them in the door (low friction, low price)? What format gets them to subscribe (high margin, high commitment)? Build the ladder, then go to retail with three conversations, not one.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/wellness/inside-ag1s-growth-engine-gummies-canned-drinks-energy-powder-and-much-more-to-come/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2260,
      "limit": 0
    }
  }
}