{
  "slug": "ag1-2026-08-17t12-4",
  "company": "AG1",
  "headline": "Wellness brand expands beyond powder into gummies, drinks, energy formats.",
  "topic": "{Stash Edge — Bundling Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/wellness/inside-ag1s-growth-engine-gummies-canned-drinks-energy-powder-and-much-more-to-come/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ag1-2026-08-17t12-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Bundling Play}\n◆ SILVER · Multi-form factor rollout · AG1\n\nWellness brand expands beyond powder into gummies, drinks, energy formats.\n\nthe first customer is hardest to acquire. The second, third, and fourth formats are cheaper to sell to the same buyer if they solve a different use occasion. Map your core customer's day. Find 2-3 moments when they need your category but not your form factor. Develop a format for each moment. This week: interview 5 of your best repeat customers. Ask them when they want your product but can't use it (time, portability, setting). Build the form factor that removes that friction. You already own the customer; formats are just permission to sell them more.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ag1-2026-08-17t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ag1-2026-08-17t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ag1-2026-08-17t12-4",
      "chars": 1086,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Bundling Play}\n◆ SILVER · Multi-form factor rollout · AG1\n\nWellness brand expands beyond powder into gummies, drinks, energy formats.\n\nthe first customer is hardest to acquire. The second, third, and fourth formats are cheaper to sell to the same buyer if they solve a different use occasion. Map your core customer's day. Find 2-3 moments when they need your category but not your form factor. Develop a format for each moment. This week: interview 5 of your best repeat customers. Ask them when they want your product but can't use it (time, portability, setting). Build the form factor that removes that friction. You already own the customer; formats are just permission to sell them more.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ag1-2026-08-17t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ag1-2026-08-17t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ag1-2026-08-17t12-4",
      "alt_chars": 1086,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Bundling Play}\n◆ SILVER · Multi-form factor rollout · AG1\n\nWellness brand expands beyond powder into gummies, drinks, energy formats.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ag1-2026-08-17t12-4",
      "chars": 240,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Wellness brand expands beyond powder into gummies, drinks, energy formats.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Glossy, AG1 CEO Kat Cole outlined an ambitious plan to expand the AG1 customer base through new form factors including gummies, canned drinks, and energy powder, with several launches planned.\nHere's the cool part — the lever almost everyone misses (and you don't have to): the first customer is hardest to acquire. The second, third, and fourth formats are cheaper to sell to the same buyer if they solve a different use occasion. Map your core customer's day. Find 2-3 moments when they need your category but not your form factor. Develop a format for each moment. This week: interview 5 of your best repeat customers. Ask them when they want your product but can't use it (time, portability, setting). Build the form factor that removes that friction. You already own the customer; formats are just permission to sell them more.\nWhat that means for you: the first customer is hardest to acquire. The second, third, and fourth formats are cheaper to sell to the same buyer if they solve a different use occasion. Map your core customer's day. Find 2-3 moments when they need your category but not your form factor. Develop a format for each moment. This week: interview 5 of your best repeat customers. Ask them when they want your product but can't use it (time, portability, setting). Build the form factor that removes that friction. You already own the customer; formats are just permission to sell them more.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/wellness/inside-ag1s-growth-engine-gummies-canned-drinks-energy-powder-and-much-more-to-come/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2239,
      "limit": 0
    }
  }
}