{
  "slug": "at-home-2026-09-23t15-5",
  "company": "At Home",
  "headline": "At Home invites customers to shape loyalty program evolution, turning feedback into product.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/at-home-customers-voice-loyalty-program-evolution/831085/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/at-home-2026-09-23t15-5",
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      "body": "{Stash Edge — Community Play}\n◆ STEEL · Customer voice in loyalty-program design · At Home\n\nAt Home invites customers to shape loyalty program evolution, turning feedback into product.\n\nMost brands treat loyalty redesigns like product updates—they ship it and hope people like it. At Home is doing the obvious thing that nobody does: asking members what they want and telling them when they ask for it. This costs almost nothing, builds loyalty, and gives you cover if the change does not work (they asked for it; you delivered). If you have a loyalty program or membership, run a customer input session this month.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/at-home-2026-09-23t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/at-home-2026-09-23t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/at-home-2026-09-23t15-5",
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      "alt_body": "{Stash Edge — Community Play}\n◆ STEEL · Customer voice in loyalty-program design · At Home\n\nAt Home invites customers to shape loyalty program evolution, turning feedback into product.\n\nMost brands treat loyalty redesigns like product updates—they ship it and hope people like it. At Home is doing the obvious thing that nobody does: asking members what they want and telling them when they ask for it. This costs almost nothing, builds loyalty, and gives you cover if the change does not work (they asked for it; you delivered). If you have a loyalty program or membership, run a customer input session this month.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/at-home-2026-09-23t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/at-home-2026-09-23t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/at-home-2026-09-23t15-5",
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      "body": "{Stash Edge — Community Play}\n◆ STEEL · Customer voice in loyalty-program design · At Home\n\nAt Home invites customers to shape loyalty program evolution, turning feedback into product.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/at-home-2026-09-23t15-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "At Home invites customers to shape loyalty program evolution, turning feedback into product.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAt Home gave its customers a voice in loyalty program evolution, per Retail Dive, embedding customer input into the program redesign.\nHere's the cool part — the lever almost everyone misses (and you don't have to): before you redesign your email list, loyalty program, or return policy, ask your customers explicitly. Do not survey in a black box. Announce: 'We are redesigning the rewards program. Tell us what you want.' Then publish the top requests and the changes you made based on feedback. This does two things: (1) members feel heard, increasing retention, and (2) you get free testing data on what actually matters to your best customers. Test it: send one email to your top 20% (by spend) asking 3 open-ended questions about the program, then feature the top 5 responses in your next announcement. Track engagement lift on the redesign announcement vs. a typical feature drop.\nWhat that means for you: Most brands treat loyalty redesigns like product updates—they ship it and hope people like it. At Home is doing the obvious thing that nobody does: asking members what they want and telling them when they ask for it. This costs almost nothing, builds loyalty, and gives you cover if the change does not work (they asked for it; you delivered). If you have a loyalty program or membership, run a customer input session this month.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/at-home-customers-voice-loyalty-program-evolution/831085/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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