{
  "slug": "athletic-apparel-category-pattern-2026-08-04t03-6",
  "company": "Athletic & Apparel (category pattern)",
  "headline": "adidas reports record 2025 revenues, New Balance targets $10B in 2026—pricing power persists.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "adidas-group.com & SGB Media",
  "source_url": "https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/athletic-apparel-category-pattern-2026-08-04t03-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Category pattern: sustained full-price positioning across major brands · Athletic & Apparel (category pattern)\n\nadidas reports record 2025 revenues, New Balance targets $10B in 2026—pricing power persists.\n\nPricing power flows downward from category leaders. When adidas and New Balance are thriving on premium positioning, it unlocks cover for everyone else. The risk is timing: if you wait until Q3 to raise prices and the category has already faced margin pressure, you're fighting headwinds. Act in Q1 while the category narrative is still 'strong growth, premium demand.' Don't be cute—raise price, hold quality, communicate once.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/athletic-apparel-category-pattern-2026-08-04t03-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/athletic-apparel-category-pattern-2026-08-04t03-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/athletic-apparel-category-pattern-2026-08-04t03-6",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Category pattern: sustained full-price positioning across major brands · Athletic & Apparel (category pattern)\n\nadidas reports record 2025 revenues, New Balance targets $10B in 2026—pricing power persists.\n\nPricing power flows downward from category leaders. When adidas and New Balance are thriving on premium positioning, it unlocks cover for everyone else. The risk is timing: if you wait until Q3 to raise prices and the category has already faced margin pressure, you're fighting headwinds. Act in Q1 while the category narrative is still 'strong growth, premium demand.' Don't be cute—raise price, hold quality, communicate once.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/athletic-apparel-category-pattern-2026-08-04t03-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/athletic-apparel-category-pattern-2026-08-04t03-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/athletic-apparel-category-pattern-2026-08-04t03-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Category pattern: sustained full-price positioning across major brands · Athletic & Apparel (category pattern)\n\nadidas reports record 2…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/athletic-apparel-category-pattern-2026-08-04t03-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "adidas reports record 2025 revenues, New Balance targets $10B in 2026—pricing power persists.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer adidas-group.com and SGB Media, both adidas (record 2025 revenues) and New Balance (19% 2025 growth, $10B 2026 target) are maintaining pricing discipline and forward guidance, indicating a category-wide pattern of sustained pricing power in athletic and apparel.\nHere's the cool part — the lever almost everyone misses (and you don't have to): category momentum matters. When the titans hold price, mid-market brands can too. If you're in athletic wear, lifestyle apparel, or footwear and you've been holding price flat for 2 years, Q1 2026 is the moment to raise 3-4% across your full-price line. Cushion the move by bundling—'Buy two, get 10% off'—to hold volume while lifting ASP. The adidas and New Balance behavior gives you permission and market proof. Announce the price increase in January (new year, new prices) and frame it as 'quality and materials investment,' not 'inflation pass-through.'\nWhat that means for you: Pricing power flows downward from category leaders. When adidas and New Balance are thriving on premium positioning, it unlocks cover for everyone else. The risk is timing: if you wait until Q3 to raise prices and the category has already faced margin pressure, you're fighting headwinds. Act in Q1 while the category narrative is still 'strong growth, premium demand.' Don't be cute—raise price, hold quality, communicate once.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — adidas-group.com & SGB Media: https://news.google.com/rss/articles/CBMi-wFBVV95cUxOTE1nMHdVVllVN21qUEhuY2FBVkNjUmhrbXQzd3F2Zml2Z3pYd2pNeVg3UkVOYmdwZjZaNHcxQi1EUDBJdk1YUnFTakN3SjdfVFRMNUJOWTlsNXhvbG1IS0xWWHhNWlVkTjBja3BSVmx3blM5NVpBMmprUjVmNVpEX2hocU1sZjd2NVI2ODk4ZERSYUpvZFlyOXAxWVRsYXlJR2o0a1RwRkN2REFGemJjOU1CTnYtNHp3NTJLZmtBMTRyalJPLVB1bUtIeVpSRFRUWEVjcFZuUXpFWndHMlA0N1EtMTNURmZaWnFncTBpLTc4eU9YSVh1ejZpVQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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