{
  "slug": "bath-body-works-2026-10-26t09-4",
  "company": "Bath & Body Works",
  "headline": "Bath & Body Works enlisted celebrity talent to shore up holiday gifting position.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/bath-body-works-has-a-successful-holiday-season-on-its-wishlist-can-zooey-deschanel-help-it-deliver/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/bath-body-works-2026-10-26t09-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Influencer partnership for seasonal urgency · Bath & Body Works\n\nBath & Body Works enlisted celebrity talent to shore up holiday gifting position.\n\nBath & Body Works is in a tough spot — the product is good but the category is overstuffed and price-sensitive. Bringing in Deschanel is a bet that cultural momentum beats discounting. It probably works for holiday, but it only works if the product is actually good and the partnership is announced through the brand's own channels first, not leaked. The real play here is that they realized they do not need a mega-influencer; they need someone with authentic overlap who can make the product feel less commodity.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/bath-body-works-2026-10-26t09-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/bath-body-works-2026-10-26t09-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/bath-body-works-2026-10-26t09-4",
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      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Influencer partnership for seasonal urgency · Bath & Body Works\n\nBath & Body Works enlisted celebrity talent to shore up holiday gifting position.\n\nBath & Body Works is in a tough spot — the product is good but the category is overstuffed and price-sensitive. Bringing in Deschanel is a bet that cultural momentum beats discounting. It probably works for holiday, but it only works if the product is actually good and the partnership is announced through the brand's own channels first, not leaked. The real play here is that they realized they do not need a mega-influencer; they need someone with authentic overlap who can make the product feel less commodity.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/bath-body-works-2026-10-26t09-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/bath-body-works-2026-10-26t09-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/bath-body-works-2026-10-26t09-4",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Influencer partnership for seasonal urgency · Bath & Body Works\n\nBath & Body Works enlisted celebrity talent to shore up holiday gifting position.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/bath-body-works-2026-10-26t09-4",
      "chars": 298,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Bath & Body Works enlisted celebrity talent to shore up holiday gifting position.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Glossy, Bath & Body Works brought on Zooey Deschanel ahead of the holiday season to compete in an increasingly crowded fragrance and body-care gifting market.\nHere's the cool part — the lever almost everyone misses (and you don't have to): in a crowded season, a celebrity co-sign is cheaper than a 20% discount and moves perception faster. Identify one mid-tier celebrity with authentic overlap to your product category (Deschanel and body care have alignment — she reads as aspirational-accessible) and run a limited co-creation: one exclusive scent, one exclusive set, one exclusive unboxing video. Lock them into a 90-second TikTok and one Instagram post and let fans do the heavy lifting. The celebrity does not have to be A-list; they have to have permission to talk about the product. Measure the sales lift on the exclusive SKU and the overall category lift during the partnership window.\nWhat that means for you: Bath & Body Works is in a tough spot — the product is good but the category is overstuffed and price-sensitive. Bringing in Deschanel is a bet that cultural momentum beats discounting. It probably works for holiday, but it only works if the product is actually good and the partnership is announced through the brand's own channels first, not leaked. The real play here is that they realized they do not need a mega-influencer; they need someone with authentic overlap who can make the product feel less commodity.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/bath-body-works-has-a-successful-holiday-season-on-its-wishlist-can-zooey-deschanel-help-it-deliver/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}