{
  "slug": "bath-body-works-2026-10-26t21-7",
  "company": "Bath & Body Works",
  "headline": "B&BW taps Zooey Deschanel for holiday — celebrity credibility props struggling seasonal brand",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Glossy",
  "source_url": "https://news.google.com/rss/articles/CBMiyAFBVV95cUxPWTNRXzNHYS1vMjFkY2g4VVpPTFNWcmVqMTVMSklUMk9WREowcGw5cnBLdTg4YUEyazM3YWFyc2pic3kyeFZCeTZ2NE9jcWcxR1NDRkFuMHpwZTgyUVNYeHlMSl94ZHIwSXBDaUtZNFowUUlzMFh3d1FWTDBKM082a0w4clhyVGVQdzZSc044bkRuYjFLWFhRR1BZZ2FJQTBjTXp4TExENzdYYm5abHFNUEx0SEFacXdNbnZRWGVyWW0tWG11OWN1bg?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/bath-body-works-2026-10-26t21-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Celebrity talent hire for holiday campaign · Bath & Body Works\n\nB&BW taps Zooey Deschanel for holiday — celebrity credibility props struggling seasonal brand.\n\nCelebrity feels risky because the ROI is hard to measure. But seasonal products have a deadline. B&BW isn't building long-term brand love with Zooey; they're borrowing her audience for 8 weeks. That's a legitimate short-term play. The risk is that the celebrity doesn't move the needle. The bet is that she does.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/bath-body-works-2026-10-26t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/bath-body-works-2026-10-26t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/bath-body-works-2026-10-26t21-7",
      "chars": 929,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Celebrity talent hire for holiday campaign · Bath & Body Works\n\nB&BW taps Zooey Deschanel for holiday — celebrity credibility props struggling seasonal brand.\n\nCelebrity feels risky because the ROI is hard to measure. But seasonal products have a deadline. B&BW isn't building long-term brand love with Zooey; they're borrowing her audience for 8 weeks. That's a legitimate short-term play. The risk is that the celebrity doesn't move the needle. The bet is that she does.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/bath-body-works-2026-10-26t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/bath-body-works-2026-10-26t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/bath-body-works-2026-10-26t21-7",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Celebrity talent hire for holiday campaign · Bath & Body Works\n\nB&BW taps Zooey Deschanel for holiday — celebrity credibility props struggling seasonal…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/bath-body-works-2026-10-26t21-7",
      "chars": 299,
      "limit": 300
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    "substack": {
      "label": "Substack · Fending",
      "title": "B&BW taps Zooey Deschanel for holiday — celebrity credibility props struggling seasonal brand",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBath & Body Works enlisted Zooey Deschanel for its holiday season campaign, per Glossy, betting celebrity credibility and audience overlap will lift holiday sales in a season when the brand competes against high-noise retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): hire celebrity for audience expansion, not validation. If B&BW used a beauty influencer with 500k followers in their exact category, that's reinforcement (smaller audience, better conversion). Using Zooey is reach (larger audience, lower conversion). The math works if the holiday season can absorb higher-funnel spend. Run this: if you're launching a seasonal or gift product, identify a celebrity who skews toward your buyer's lifestyle (not just your category), negotiate a limited engagement (holiday window only, 3–5 posts), and measure reach and cost per add-to-cart, not click-through rate.\nWhat that means for you: Celebrity feels risky because the ROI is hard to measure. But seasonal products have a deadline. B&BW isn't building long-term brand love with Zooey; they're borrowing her audience for 8 weeks. That's a legitimate short-term play. The risk is that the celebrity doesn't move the needle. The bet is that she does.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://news.google.com/rss/articles/CBMiyAFBVV95cUxPWTNRXzNHYS1vMjFkY2g4VVpPTFNWcmVqMTVMSklUMk9WREowcGw5cnBLdTg4YUEyazM3YWFyc2pic3kyeFZCeTZ2NE9jcWcxR1NDRkFuMHpwZTgyUVNYeHlMSl94ZHIwSXBDaUtZNFowUUlzMFh3d1FWTDBKM082a0w4clhyVGVQdzZSc044bkRuYjFLWFhRR1BZZ2FJQTBjTXp4TExENzdYYm5abHFNUEx0SEFacXdNbnZRWGVyWW0tWG11OWN1bg?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2194,
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}