{
  "slug": "bed-bath-beyond-2026-06-23t06-7",
  "company": "Bed Bath & Beyond",
  "headline": "Bed Bath & Beyond runs coupon sweepstakes targeting lapsed customers.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/bed-bath-beyond-coupon-sweepstakes/823394/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/bed-bath-beyond-2026-06-23t06-7",
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      "body": "{Stash Edge — Email & DM Funnel}\n◆ PAPER · Lapsed-customer reactivation · Bed Bath & Beyond\n\nBed Bath & Beyond runs coupon sweepstakes targeting lapsed customers.\n\nBBB's move is born of necessity — they need lapsed customers back without blowing margins on discounts. So they gamified it. That's the move for any brand with a lapsed-customer problem: make reactivation a game, not a transaction. The coupon hunt is the game. The sweepstakes entry is the hook. You recover the margin you would've spent on a 20% discount by trading it for the psychological lift of a game.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/bed-bath-beyond-2026-06-23t06-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/bed-bath-beyond-2026-06-23t06-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/bed-bath-beyond-2026-06-23t06-7",
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      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ PAPER · Lapsed-customer reactivation · Bed Bath & Beyond\n\nBed Bath & Beyond runs coupon sweepstakes targeting lapsed customers.\n\nBBB's move is born of necessity — they need lapsed customers back without blowing margins on discounts. So they gamified it. That's the move for any brand with a lapsed-customer problem: make reactivation a game, not a transaction. The coupon hunt is the game. The sweepstakes entry is the hook. You recover the margin you would've spent on a 20% discount by trading it for the psychological lift of a game.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/bed-bath-beyond-2026-06-23t06-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/bed-bath-beyond-2026-06-23t06-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/bed-bath-beyond-2026-06-23t06-7",
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      "body": "{Stash Edge — Email & DM Funnel}\n◆ PAPER · Lapsed-customer reactivation · Bed Bath & Beyond\n\nBed Bath & Beyond runs coupon sweepstakes targeting lapsed customers.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/bed-bath-beyond-2026-06-23t06-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Bed Bath & Beyond runs coupon sweepstakes targeting lapsed customers.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBed Bath & Beyond launched a sweepstakes asking customers to dig up old coupons, per Retail Dive, as a reactivation mechanism for lapsed shoppers.\nHere's the cool part — the lever almost everyone misses (and you don't have to): reactivation campaigns usually offer discounts. BBB offered a game. The play: send lapsed-customer segment (90+ days no purchase) an email with the subject 'Find your old [brand] coupon — you could win [prize].' Direct them to a landing page where they enter the coupon number to unlock a sweepstakes entry. The coupon hunt re-engages the customer mentally before you ask for a purchase. If they don't find a coupon, offer a digital one at entry. This works because it's not a raw discount — it's a story.\nWhat that means for you: BBB's move is born of necessity — they need lapsed customers back without blowing margins on discounts. So they gamified it. That's the move for any brand with a lapsed-customer problem: make reactivation a game, not a transaction. The coupon hunt is the game. The sweepstakes entry is the hook. You recover the margin you would've spent on a 20% discount by trading it for the psychological lift of a game.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/bed-bath-beyond-coupon-sweepstakes/823394/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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