{
  "slug": "best-buy-2026-07-25t12-5",
  "company": "Best Buy",
  "headline": "Converted stores into AI playgrounds with Meta Ray-Ban shop-in-shops and trained staff.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/retailers/how-best-buy-is-rethinking-retail-footprints-for-ai-products-like-ray-ban-meta-glasses/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/best-buy-2026-07-25t12-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · In-store AI experience design · Best Buy\n\nConverted stores into AI playgrounds with Meta Ray-Ban shop-in-shops and trained staff.\n\nif your product requires explanation or trial, demand a shop-in-shop or demo zone inside the retail partner's store. Do not settle for wall shelf. The product is the medium. Best Buy gave Ray-Ban Meta real estate because the glasses need to be tried — they cannot be sold from a picture. If your product needs touch, make that your retail requirement. The cost is higher per unit, but the attach rate and convert rate move because the customer experiences the product before deciding.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/best-buy-2026-07-25t12-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/best-buy-2026-07-25t12-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/best-buy-2026-07-25t12-5",
      "chars": 1054,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · In-store AI experience design · Best Buy\n\nConverted stores into AI playgrounds with Meta Ray-Ban shop-in-shops and trained staff.\n\nif your product requires explanation or trial, demand a shop-in-shop or demo zone inside the retail partner's store. Do not settle for wall shelf. The product is the medium. Best Buy gave Ray-Ban Meta real estate because the glasses need to be tried — they cannot be sold from a picture. If your product needs touch, make that your retail requirement. The cost is higher per unit, but the attach rate and convert rate move because the customer experiences the product before deciding.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/best-buy-2026-07-25t12-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/best-buy-2026-07-25t12-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/best-buy-2026-07-25t12-5",
      "alt_chars": 1054,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · In-store AI experience design · Best Buy\n\nConverted stores into AI playgrounds with Meta Ray-Ban shop-in-shops and trained staff.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/best-buy-2026-07-25t12-5",
      "chars": 272,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Converted stores into AI playgrounds with Meta Ray-Ban shop-in-shops and trained staff.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBest Buy redesigned store footprints to showcase AI products like Meta Ray-Ban glasses through dedicated shop-in-shops, flexible layouts, and staff trained on product experience.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if your product requires explanation or trial, demand a shop-in-shop or demo zone inside the retail partner's store. Do not settle for wall shelf. The product is the medium. Best Buy gave Ray-Ban Meta real estate because the glasses need to be tried — they cannot be sold from a picture. If your product needs touch, make that your retail requirement. The cost is higher per unit, but the attach rate and convert rate move because the customer experiences the product before deciding.\nWhat that means for you: if your product requires explanation or trial, demand a shop-in-shop or demo zone inside the retail partner's store. Do not settle for wall shelf. The product is the medium. Best Buy gave Ray-Ban Meta real estate because the glasses need to be tried — they cannot be sold from a picture. If your product needs touch, make that your retail requirement. The cost is higher per unit, but the attach rate and convert rate move because the customer experiences the product before deciding.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/retailers/how-best-buy-is-rethinking-retail-footprints-for-ai-products-like-ray-ban-meta-glasses/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2089,
      "limit": 0
    }
  }
}