{
  "slug": "best-buy-2026-09-25t06-5",
  "company": "Best Buy",
  "headline": "Retail media pitch centers on CTV placement and electronics bundling.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/best-buy-2026-09-25t06-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media network bundled with connected-TV ad inventory · Best Buy\n\nRetail media pitch centers on CTV placement and electronics bundling.\n\nEvery retailer who isn't Amazon or Walmart is copying Amazon or Walmart with retail media. Best Buy's move is smarter: own the vertical. You don't need to be the largest; you need to be the smartest about the category you actually stock. A brand selling electronics to Best Buy gets one pitch, one insertion order, and visibility across shelf + CTV + email. That's stickier than a horizontal media buy because the retailer is also protecting their own margin on the product.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/best-buy-2026-09-25t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/best-buy-2026-09-25t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/best-buy-2026-09-25t06-5",
      "chars": 1056,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media network bundled with connected-TV ad inventory · Best Buy\n\nRetail media pitch centers on CTV placement and electronics bundling.\n\nEvery retailer who isn't Amazon or Walmart is copying Amazon or Walmart with retail media. Best Buy's move is smarter: own the vertical. You don't need to be the largest; you need to be the smartest about the category you actually stock. A brand selling electronics to Best Buy gets one pitch, one insertion order, and visibility across shelf + CTV + email. That's stickier than a horizontal media buy because the retailer is also protecting their own margin on the product.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/best-buy-2026-09-25t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/best-buy-2026-09-25t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/best-buy-2026-09-25t06-5",
      "alt_chars": 1056,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media network bundled with connected-TV ad inventory · Best Buy\n\nRetail media pitch centers on CTV placement and electronics bundling.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/best-buy-2026-09-25t06-5",
      "chars": 284,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media pitch centers on CTV placement and electronics bundling.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBest Buy is positioning its retail media network around connected-TV (CTV) ad placement and its core electronics category, using its equipment ecosystem to stand out from horizontal retail media players, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't build a horizontal retail media network if you're not in top three. Build a vertical one: own your SKU category on-shelf, then bundle that with owned media (email to customer list, in-store displays, owned social feeds). A niche retailer with deep inventory in one category (sporting goods, outdoor, pet, electronics) can bundle retail media that spans owned channels plus one owned media asset (email list or loyalty audience). The buyer gets placement + audience reach in one transaction, and you own all the attribution because it's all your stuff.\nWhat that means for you: Every retailer who isn't Amazon or Walmart is copying Amazon or Walmart with retail media. Best Buy's move is smarter: own the vertical. You don't need to be the largest; you need to be the smartest about the category you actually stock. A brand selling electronics to Best Buy gets one pitch, one insertion order, and visibility across shelf + CTV + email. That's stickier than a horizontal media buy because the retailer is also protecting their own margin on the product.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2184,
      "limit": 0
    }
  }
}