{
  "slug": "best-buy-2026-09-27t03-7",
  "company": "Best Buy",
  "headline": "Best Buy positioned CTV at the center of its retail media platform pitch.",
  "topic": "{Stash Edge — Social Proof Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/best-buy-2026-09-27t03-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Social Proof Play}\n◆ PAPER · Connected TV (CTV) advertising as retail media anchor · Best Buy\n\nBest Buy positioned CTV at the center of its retail media platform pitch.\n\nRetail media is maturing. The early version was search inside the app. Best Buy is saying the real money is CTV—reaching the buyer at the moment they are most receptive, not while they are multitasking. This is the next wave, and it favors brands with margins large enough to afford the CPM. If you sell a high-ticket item or a bundle, test CTV this quarter.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/best-buy-2026-09-27t03-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/best-buy-2026-09-27t03-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/best-buy-2026-09-27t03-7",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Social Proof Play}\n◆ PAPER · Connected TV (CTV) advertising as retail media anchor · Best Buy\n\nBest Buy positioned CTV at the center of its retail media platform pitch.\n\nRetail media is maturing. The early version was search inside the app. Best Buy is saying the real money is CTV—reaching the buyer at the moment they are most receptive, not while they are multitasking. This is the next wave, and it favors brands with margins large enough to afford the CPM. If you sell a high-ticket item or a bundle, test CTV this quarter.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/best-buy-2026-09-27t03-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/best-buy-2026-09-27t03-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/best-buy-2026-09-27t03-7",
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      "body": "{Stash Edge — Social Proof Play}\n◆ PAPER · Connected TV (CTV) advertising as retail media anchor · Best Buy\n\nBest Buy positioned CTV at the center of its retail media platform pitch.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/best-buy-2026-09-27t03-7",
      "chars": 280,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Best Buy positioned CTV at the center of its retail media platform pitch.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBest Buy's annual showcase highlighted connected TV as a centerpiece of its retail media strategy, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are a brand selling through Best Buy or another electronics retailer, do not pitch display ads to their retail media network. Pitch CTV. The buyer is not shopping for a TV while on their phone; they are shopping for a TV while watching one. Best Buy has the audience data; you have the product and the margin. The play: ask your retailer about CTV options and allocate budget there first, before search or display.\nWhat that means for you: Retail media is maturing. The early version was search inside the app. Best Buy is saying the real money is CTV—reaching the buyer at the moment they are most receptive, not while they are multitasking. This is the next wave, and it favors brands with margins large enough to afford the CPM. If you sell a high-ticket item or a bundle, test CTV this quarter.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/big-box-briefing-best-buy-puts-ctv-at-the-center-of-its-retail-media-pitch/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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