{
  "slug": "beverage-brands-coke-pepsi-others-2026-08-08t21-4",
  "company": "Beverage brands (Coke, Pepsi, others)",
  "headline": "Major beverage brands adding QR codes to cans in 2026, per MSN.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN Money",
  "source_url": "https://www.msn.com/en-us/money/companies/coke-pepsi-and-other-beverage-brands-are-adding-new-qr-codes-to-cans-here-s-what-they-re-for/ar-AA28XBLl",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/beverage-brands-coke-pepsi-others-2026-08-08t21-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ SILVER · QR code rollout on beverage cans · Beverage brands (Coke, Pepsi, others)\n\nMajor beverage brands adding QR codes to cans in 2026, per MSN.\n\nWe don't know yet if Coke and Pepsi are using these for loyalty, social, or recycling. But the bet is clear: the can is not just a container anymore, it's a touchpoint. For a DTC beverage brand, a QR on your label is cheaper than a second email and more timely. You're reaching them when they're holding the product and about to use it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/beverage-brands-coke-pepsi-others-2026-08-08t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/beverage-brands-coke-pepsi-others-2026-08-08t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/beverage-brands-coke-pepsi-others-2026-08-08t21-4",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Packaging Play}\n◆ SILVER · QR code rollout on beverage cans · Beverage brands (Coke, Pepsi, others)\n\nMajor beverage brands adding QR codes to cans in 2026, per MSN.\n\nWe don't know yet if Coke and Pepsi are using these for loyalty, social, or recycling. But the bet is clear: the can is not just a container anymore, it's a touchpoint. For a DTC beverage brand, a QR on your label is cheaper than a second email and more timely. You're reaching them when they're holding the product and about to use it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/beverage-brands-coke-pepsi-others-2026-08-08t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/beverage-brands-coke-pepsi-others-2026-08-08t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/beverage-brands-coke-pepsi-others-2026-08-08t21-4",
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      "label": "Bluesky",
      "body": "{Stash Edge — Packaging Play}\n◆ SILVER · QR code rollout on beverage cans · Beverage brands (Coke, Pepsi, others)\n\nMajor beverage brands adding QR codes to cans in 2026, per…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/beverage-brands-coke-pepsi-others-2026-08-08t21-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Major beverage brands adding QR codes to cans in 2026, per MSN.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nCoke, Pepsi, and other major beverage companies are adding QR codes to cans, per MSN Money, though the specific use case and rollout scope were not detailed in the headline.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you ship beverages or any consumable that lives in the fridge or gets consumed in one sitting, a QR code on the package is your one chance to reach the buyer post-purchase without email. They see it while they open it. Map what you want them to do: loyalty redeem, referral link, content (recipe, pairing), or a survey. Test the code with a small run and measure scan rate. Unlike email, the timing is not in your control — it's in theirs, when they consume.\nWhat that means for you: We don't know yet if Coke and Pepsi are using these for loyalty, social, or recycling. But the bet is clear: the can is not just a container anymore, it's a touchpoint. For a DTC beverage brand, a QR on your label is cheaper than a second email and more timely. You're reaching them when they're holding the product and about to use it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN Money: https://www.msn.com/en-us/money/companies/coke-pepsi-and-other-beverage-brands-are-adding-new-qr-codes-to-cans-here-s-what-they-re-for/ar-AA28XBLl.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}