{
  "slug": "chipotle-2026-08-31t15-1",
  "company": "Chipotle",
  "headline": "100 creators document fresh food prep, no script required.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/chipotle-deploys-100-creators-for-latest-ads-spotlighting-fresh-food/829149/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/chipotle-2026-08-31t15-1",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator-led content production · Chipotle\n\n100 creators document fresh food prep, no script required.\n\nunscripted creator documentation of your production process — not your product announcement — moves faster and cheaper than agency-built spots. Film your makers prepping the good stuff and hand the raw footage to 100 micro-creators; each posts to their own audience. You get 100 independent testimonials for the cost of a single product loan-out. Run this with a Google Sheet: gather 100 creator handles, ship product with a shot-list, set a post date, and watch the content land unfiltered across 100 separate feeds the same morning.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/chipotle-2026-08-31t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/chipotle-2026-08-31t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/chipotle-2026-08-31t15-1",
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      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator-led content production · Chipotle\n\n100 creators document fresh food prep, no script required.\n\nunscripted creator documentation of your production process — not your product announcement — moves faster and cheaper than agency-built spots. Film your makers prepping the good stuff and hand the raw footage to 100 micro-creators; each posts to their own audience. You get 100 independent testimonials for the cost of a single product loan-out. Run this with a Google Sheet: gather 100 creator handles, ship product with a shot-list, set a post date, and watch the content land unfiltered across 100 separate feeds the same morning.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/chipotle-2026-08-31t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/chipotle-2026-08-31t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/chipotle-2026-08-31t15-1",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Creator-led content production · Chipotle\n\n100 creators document fresh food prep, no script required.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/chipotle-2026-08-31t15-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "100 creators document fresh food prep, no script required.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nChipotle deployed 100 creators across TV spots and social content to document prep work for new menu items Pollo Asado and Chili Lime Chips, per Marketing Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): unscripted creator documentation of your production process — not your product announcement — moves faster and cheaper than agency-built spots. Film your makers prepping the good stuff and hand the raw footage to 100 micro-creators; each posts to their own audience. You get 100 independent testimonials for the cost of a single product loan-out. Run this with a Google Sheet: gather 100 creator handles, ship product with a shot-list, set a post date, and watch the content land unfiltered across 100 separate feeds the same morning.\nWhat that means for you: unscripted creator documentation of your production process — not your product announcement — moves faster and cheaper than agency-built spots. Film your makers prepping the good stuff and hand the raw footage to 100 micro-creators; each posts to their own audience. You get 100 independent testimonials for the cost of a single product loan-out. Run this with a Google Sheet: gather 100 creator handles, ship product with a shot-list, set a post date, and watch the content land unfiltered across 100 separate feeds the same morning.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/chipotle-deploys-100-creators-for-latest-ads-spotlighting-fresh-food/829149/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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