{
  "slug": "coca-cola-2026-08-26t18-6",
  "company": "Coca-Cola",
  "headline": "Coke expands 'Fan Work Is Thirsty Work' platform to 74-stop campus tour with creator content, per Marketing Dive.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/coke-tackles-college-football-season-with-creator-content-fantasy-sports/828780/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/coca-cola-2026-08-26t18-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ GRAPHITE · Experiential tour + influencer content strategy · Coca-Cola\n\nCoke expands 'Fan Work Is Thirsty Work' platform to 74-stop campus tour with creator content, per Marketing Dive.\n\ntake your brand experience to where your densest audience cluster lives, not where your media budget is biggest. Coke's 74 stops are college campuses because college students drink Coke and share on social in real-time. If you sell to Gen Z or young millennials, don't run influencer seeding campaigns from your office; instead, plan a 10-20 stop regional tour to college towns, music venues, or gaming arenas and let local creators make the content. You provide the product, the experience, and the camera — creators provide the distribution. One tour stop can generate 50+ pieces of user-generated content. Measure it by video uploads and hashtag mentions, not impressions.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/coca-cola-2026-08-26t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/coca-cola-2026-08-26t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/coca-cola-2026-08-26t18-6",
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      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ GRAPHITE · Experiential tour + influencer content strategy · Coca-Cola\n\nCoke expands 'Fan Work Is Thirsty Work' platform to 74-stop campus tour with creator content, per Marketing Dive.\n\ntake your brand experience to where your densest audience cluster lives, not where your media budget is biggest. Coke's 74 stops are college campuses because college students drink Coke and share on social in real-time. If you sell to Gen Z or young millennials, don't run influencer seeding campaigns from your office; instead, plan a 10-20 stop regional tour to college towns, music venues, or gaming arenas and let local creators make the content. You provide the product, the experience, and the camera — creators provide the distribution. One tour stop can generate 50+ pieces of user-generated content. Measure it by video uploads and hashtag mentions, not impressions.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/coca-cola-2026-08-26t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/coca-cola-2026-08-26t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/coca-cola-2026-08-26t18-6",
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      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ GRAPHITE · Experiential tour + influencer content strategy · Coca-Cola\n\nCoke expands 'Fan Work Is Thirsty Work' platform to 74-stop campus tour with creator…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/coca-cola-2026-08-26t18-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Coke expands 'Fan Work Is Thirsty Work' platform to 74-stop campus tour with creator content, per Marketing Dive.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nCoca-Cola expanded its 'Fan Work Is Thirsty Work' fantasy sports platform from its 2024 debut to include a 74-campus roadshow and integrated creator content.\nHere's the cool part — the lever almost everyone misses (and you don't have to): take your brand experience to where your densest audience cluster lives, not where your media budget is biggest. Coke's 74 stops are college campuses because college students drink Coke and share on social in real-time. If you sell to Gen Z or young millennials, don't run influencer seeding campaigns from your office; instead, plan a 10-20 stop regional tour to college towns, music venues, or gaming arenas and let local creators make the content. You provide the product, the experience, and the camera — creators provide the distribution. One tour stop can generate 50+ pieces of user-generated content. Measure it by video uploads and hashtag mentions, not impressions.\nWhat that means for you: take your brand experience to where your densest audience cluster lives, not where your media budget is biggest. Coke's 74 stops are college campuses because college students drink Coke and share on social in real-time. If you sell to Gen Z or young millennials, don't run influencer seeding campaigns from your office; instead, plan a 10-20 stop regional tour to college towns, music venues, or gaming arenas and let local creators make the content. You provide the product, the experience, and the camera — creators provide the distribution. One tour stop can generate 50+ pieces of user-generated content. Measure it by video uploads and hashtag mentions, not impressions.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/coke-tackles-college-football-season-with-creator-content-fantasy-sports/828780/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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