{
  "slug": "coca-cola-and-pepsi-2026-07-31t18-5",
  "company": "Coca-Cola and Pepsi",
  "headline": "Beverage giants add QR codes to cans; packaging becomes an engagement asset.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN Money",
  "source_url": "https://www.msn.com/en-us/money/companies/coke-pepsi-and-other-beverage-brands-are-adding-new-qr-codes-to-cans-here-s-what-they-re-for/ar-AA28XBLl",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/coca-cola-and-pepsi-2026-07-31t18-5",
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      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · QR code on packaging · Coca-Cola and Pepsi\n\nBeverage giants add QR codes to cans; packaging becomes an engagement asset.\n\nFive years ago, QR codes on packaging felt clever. Now they're table stakes. Big beverage brands putting them on cans means small brands need them too—not because scanners are rushing to check them, but because retailers see them as proof you're thinking past the first sale.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/coca-cola-and-pepsi-2026-07-31t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/coca-cola-and-pepsi-2026-07-31t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/coca-cola-and-pepsi-2026-07-31t18-5",
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      "alt_body": "{Stash Edge — Packaging Play}\n◆ STEEL · QR code on packaging · Coca-Cola and Pepsi\n\nBeverage giants add QR codes to cans; packaging becomes an engagement asset.\n\nFive years ago, QR codes on packaging felt clever. Now they're table stakes. Big beverage brands putting them on cans means small brands need them too—not because scanners are rushing to check them, but because retailers see them as proof you're thinking past the first sale.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/coca-cola-and-pepsi-2026-07-31t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/coca-cola-and-pepsi-2026-07-31t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/coca-cola-and-pepsi-2026-07-31t18-5",
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      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · QR code on packaging · Coca-Cola and Pepsi\n\nBeverage giants add QR codes to cans; packaging becomes an engagement asset.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/coca-cola-and-pepsi-2026-07-31t18-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Beverage giants add QR codes to cans; packaging becomes an engagement asset.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nCoca-Cola, Pepsi, and other major beverage brands are quietly adding QR codes to cans, expanding packaging beyond product identification into post-purchase engagement, per MSN Money.\nHere's the cool part — the lever almost everyone misses (and you don't have to): QR codes on packaging are now a technical minimum, not a feature. Add a GS1-compliant QR code to your label that redirects to: a reorder link, a loyalty entry, or a limited-edition unlockable (flavor, discount code). The scan rate is secondary; the signal to retailers is 'this brand is post-purchase engaged.'\nWhat that means for you: Five years ago, QR codes on packaging felt clever. Now they're table stakes. Big beverage brands putting them on cans means small brands need them too—not because scanners are rushing to check them, but because retailers see them as proof you're thinking past the first sale.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN Money: https://www.msn.com/en-us/money/companies/coke-pepsi-and-other-beverage-brands-are-adding-new-qr-codes-to-cans-here-s-what-they-re-for/ar-AA28XBLl.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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