{
  "slug": "coke-and-pepsi-2026-07-31t12-4",
  "company": "Coke and Pepsi",
  "headline": "Major beverage brands add QR codes to cans; details of use remain unstated.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN Money",
  "source_url": "https://www.msn.com/en-us/money/companies/coke-pepsi-and-other-beverage-brands-are-adding-new-qr-codes-to-cans-here-s-what-they-re-for/ar-AA28XBLl",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/coke-and-pepsi-2026-07-31t12-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ SILVER · Connected packaging roll-out · Coke and Pepsi\n\nMajor beverage brands add QR codes to cans; details of use remain unstated.\n\nWhen the giants move quietly on packaging infrastructure, it's not a trend test — it's a supply-chain preparation. They're not trying to make consumers scan cans; they're preparing for a retail future where shelf, logistics, and recycling all run through QR code infrastructure. If you're a mid-size CPG brand and you're not designing your 2026 packaging run with code placement in mind, you're betting against the direction the category is moving.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/coke-and-pepsi-2026-07-31t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/coke-and-pepsi-2026-07-31t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/coke-and-pepsi-2026-07-31t12-4",
      "chars": 1025,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Packaging Play}\n◆ SILVER · Connected packaging roll-out · Coke and Pepsi\n\nMajor beverage brands add QR codes to cans; details of use remain unstated.\n\nWhen the giants move quietly on packaging infrastructure, it's not a trend test — it's a supply-chain preparation. They're not trying to make consumers scan cans; they're preparing for a retail future where shelf, logistics, and recycling all run through QR code infrastructure. If you're a mid-size CPG brand and you're not designing your 2026 packaging run with code placement in mind, you're betting against the direction the category is moving.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/coke-and-pepsi-2026-07-31t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/coke-and-pepsi-2026-07-31t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/coke-and-pepsi-2026-07-31t12-4",
      "alt_chars": 1025,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Packaging Play}\n◆ SILVER · Connected packaging roll-out · Coke and Pepsi\n\nMajor beverage brands add QR codes to cans; details of use remain unstated.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/coke-and-pepsi-2026-07-31t12-4",
      "chars": 267,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Major beverage brands add QR codes to cans; details of use remain unstated.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nCoke, Pepsi, and other major beverage companies are quietly adding QR codes to cans, though the specific use cases and data collection strategies have not been publicly disclosed, per MSN Money.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't wait for the giants to explain what codes are for. They're printing them at scale because they know something about future retail and supply chain that smaller brands don't yet. The mechanism is infrastructure adoption ahead of consumer awareness. Smaller brands should start designing for code-readable packaging now, even if the use case isn't fully clear yet. By the time Coke explains what the codes do, Whole Foods and Amazon will already expect every SKU to have one.\nWhat that means for you: When the giants move quietly on packaging infrastructure, it's not a trend test — it's a supply-chain preparation. They're not trying to make consumers scan cans; they're preparing for a retail future where shelf, logistics, and recycling all run through QR code infrastructure. If you're a mid-size CPG brand and you're not designing your 2026 packaging run with code placement in mind, you're betting against the direction the category is moving.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN Money: https://www.msn.com/en-us/money/companies/coke-pepsi-and-other-beverage-brands-are-adding-new-qr-codes-to-cans-here-s-what-they-re-for/ar-AA28XBLl.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2014,
      "limit": 0
    }
  }
}