{
  "slug": "coke-and-pepsi-2026-08-08t03-5",
  "company": "Coke and Pepsi",
  "headline": "Coke and Pepsi add QR codes to cans, linking beverage packaging to digital ecosystems.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN Money",
  "source_url": "https://www.msn.com/en-us/money/companies/coke-pepsi-and-other-beverage-brands-are-adding-new-qr-codes-to-cans-here-s-what-they-re-for/ar-AA28XBLl",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/coke-and-pepsi-2026-08-08t03-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · QR code addition to beverage packaging · Coke and Pepsi\n\nCoke and Pepsi add QR codes to cans, linking beverage packaging to digital ecosystems.\n\nQR on packaging is updatable media. Print once, change the destination (URL, offer, story) unlimited times. Run this week: if you print packaging, add a QR code to the back or a non-logo area before next production run. Cost is near-zero in print (one extra plate or digital file). Link it to a simple landing: loyalty signup, product registration, or referral offer. Test it with a single batch of 1,000–5,000 units. After launch, redirect the QR to different offers weekly. Measure scans and click-through. You now have a reusable media asset that costs once to print and infinitely to repurpose.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/coke-and-pepsi-2026-08-08t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/coke-and-pepsi-2026-08-08t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/coke-and-pepsi-2026-08-08t03-5",
      "chars": 1195,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Packaging Play}\n◆ STEEL · QR code addition to beverage packaging · Coke and Pepsi\n\nCoke and Pepsi add QR codes to cans, linking beverage packaging to digital ecosystems.\n\nQR on packaging is updatable media. Print once, change the destination (URL, offer, story) unlimited times. Run this week: if you print packaging, add a QR code to the back or a non-logo area before next production run. Cost is near-zero in print (one extra plate or digital file). Link it to a simple landing: loyalty signup, product registration, or referral offer. Test it with a single batch of 1,000–5,000 units. After launch, redirect the QR to different offers weekly. Measure scans and click-through. You now have a reusable media asset that costs once to print and infinitely to repurpose.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/coke-and-pepsi-2026-08-08t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/coke-and-pepsi-2026-08-08t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/coke-and-pepsi-2026-08-08t03-5",
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      "label": "Bluesky",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · QR code addition to beverage packaging · Coke and Pepsi\n\nCoke and Pepsi add QR codes to cans, linking beverage packaging to digital ecosystems.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/coke-and-pepsi-2026-08-08t03-5",
      "chars": 287,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Coke and Pepsi add QR codes to cans, linking beverage packaging to digital ecosystems.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nCoke, Pepsi, and other major beverage brands are quietly adding QR codes to cans, per MSN reporting, turning packaging into a digital touchpoint for consumer engagement and data collection.\nHere's the cool part — the lever almost everyone misses (and you don't have to): QR on packaging is updatable media. Print once, change the destination (URL, offer, story) unlimited times. Run this week: if you print packaging, add a QR code to the back or a non-logo area before next production run. Cost is near-zero in print (one extra plate or digital file). Link it to a simple landing: loyalty signup, product registration, or referral offer. Test it with a single batch of 1,000–5,000 units. After launch, redirect the QR to different offers weekly. Measure scans and click-through. You now have a reusable media asset that costs once to print and infinitely to repurpose.\nWhat that means for you: QR on packaging is updatable media. Print once, change the destination (URL, offer, story) unlimited times. Run this week: if you print packaging, add a QR code to the back or a non-logo area before next production run. Cost is near-zero in print (one extra plate or digital file). Link it to a simple landing: loyalty signup, product registration, or referral offer. Test it with a single batch of 1,000–5,000 units. After launch, redirect the QR to different offers weekly. Measure scans and click-through. You now have a reusable media asset that costs once to print and infinitely to repurpose.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN Money: https://www.msn.com/en-us/money/companies/coke-pepsi-and-other-beverage-brands-are-adding-new-qr-codes-to-cans-here-s-what-they-re-for/ar-AA28XBLl.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}