{
  "slug": "connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6",
  "company": "Connected packaging brands (cosmetics, CPG, beverage)",
  "headline": "Connected packaging with QR codes and 2D barcodes scaling across CPG; Sunrise 2027 standard looming.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "Forbes",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab73579fc374c5bb632557ec0601e59&url=https%3a%2f%2fwww.forbes.com%2fcouncils%2fforbesbusinesscouncil%2f2026%2f09%2f24%2fafter-50-years-the-barcode-is-being-replaced-is-your-brand-ready-for-2027%2f&c=5944592357386643738&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ GRAPHITE · 2D barcode adoption · Connected packaging brands (cosmetics, CPG, beverage)\n\nConnected packaging with QR codes and 2D barcodes scaling across CPG; Sunrise 2027 standard looming.\n\nif you sell CPG, cosmetics, or spirits, print a 2D barcode (GS1-compliant) on your next production run. Don't overthink the digital endpoint; start with a simple one: scan-to-unlock a 10% loyalty credit or a downloadable product guide. Test it with your repeat buyers first (email them the link, ask for feedback). By 2027, POS systems will require it anyway. You'll be ahead. Secondary move: print a unique code per batch so you can track which production run gets the most repeats—that's your quality signal.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Packaging Play}\n◆ GRAPHITE · 2D barcode adoption · Connected packaging brands (cosmetics, CPG, beverage)\n\nConnected packaging with QR codes and 2D barcodes scaling across CPG; Sunrise 2027 standard looming.\n\nif you sell CPG, cosmetics, or spirits, print a 2D barcode (GS1-compliant) on your next production run. Don't overthink the digital endpoint; start with a simple one: scan-to-unlock a 10% loyalty credit or a downloadable product guide. Test it with your repeat buyers first (email them the link, ask for feedback). By 2027, POS systems will require it anyway. You'll be ahead. Secondary move: print a unique code per batch so you can track which production run gets the most repeats—that's your quality signal.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6",
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      "label": "Bluesky",
      "body": "{Stash Edge — Packaging Play}\n◆ GRAPHITE · 2D barcode adoption · Connected packaging brands (cosmetics, CPG, beverage)\n\nConnected packaging with QR codes and 2D…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/connected-packaging-brands-cosmetics-cpg-beverage-2026-09-26t03-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Connected packaging with QR codes and 2D barcodes scaling across CPG; Sunrise 2027 standard looming.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Forbes and Decision Marketing, connected packaging is scaling as brands embed AI-linked QR codes and 2D barcodes into physical packs. The Sunrise 2027 initiative targets POS capability by end of 2027, making this a structural shift, not a trend.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell CPG, cosmetics, or spirits, print a 2D barcode (GS1-compliant) on your next production run. Don't overthink the digital endpoint; start with a simple one: scan-to-unlock a 10% loyalty credit or a downloadable product guide. Test it with your repeat buyers first (email them the link, ask for feedback). By 2027, POS systems will require it anyway. You'll be ahead. Secondary move: print a unique code per batch so you can track which production run gets the most repeats—that's your quality signal.\nWhat that means for you: if you sell CPG, cosmetics, or spirits, print a 2D barcode (GS1-compliant) on your next production run. Don't overthink the digital endpoint; start with a simple one: scan-to-unlock a 10% loyalty credit or a downloadable product guide. Test it with your repeat buyers first (email them the link, ask for feedback). By 2027, POS systems will require it anyway. You'll be ahead. Secondary move: print a unique code per batch so you can track which production run gets the most repeats—that's your quality signal.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Forbes: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ab73579fc374c5bb632557ec0601e59&url=https%3a%2f%2fwww.forbes.com%2fcouncils%2fforbesbusinesscouncil%2f2026%2f09%2f24%2fafter-50-years-the-barcode-is-being-replaced-is-your-brand-ready-for-2027%2f&c=5944592357386643738&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}