{
  "slug": "daily-beast-2026-06-03t15-4",
  "company": "Daily Beast",
  "headline": "Treating subscriptions as core growth engine drives double-digit percentage gains in 2025.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "Press Gazette",
  "source_url": "https://pressgazette.co.uk/paywalls/daily-beast-subscriptions-strategy-website-youtube-substack/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/daily-beast-2026-06-03t15-4",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ SILVER · Subscription-first revenue strategy shift · Daily Beast\n\nTreating subscriptions as core growth engine drives double-digit percentage gains in 2025.\n\naudit your email list first. What percentage of your email subscribers are customers? Move 50% of your email sends from promotional content to retention and expansion content—not selling new products, but teaching existing subscribers deeper use, new bundle combinations, or member-exclusive drops. For physical product brands with repeat SKUs, this means: email non-subscribers weekly about a new feature or formula change; email subscribers twice weekly with retention and cross-sell content. Measure which segment converts at higher frequency. Double down on the winners.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/daily-beast-2026-06-03t15-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/daily-beast-2026-06-03t15-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/daily-beast-2026-06-03t15-4",
      "chars": 1170,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ SILVER · Subscription-first revenue strategy shift · Daily Beast\n\nTreating subscriptions as core growth engine drives double-digit percentage gains in 2025.\n\naudit your email list first. What percentage of your email subscribers are customers? Move 50% of your email sends from promotional content to retention and expansion content—not selling new products, but teaching existing subscribers deeper use, new bundle combinations, or member-exclusive drops. For physical product brands with repeat SKUs, this means: email non-subscribers weekly about a new feature or formula change; email subscribers twice weekly with retention and cross-sell content. Measure which segment converts at higher frequency. Double down on the winners.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/daily-beast-2026-06-03t15-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/daily-beast-2026-06-03t15-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/daily-beast-2026-06-03t15-4",
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      "body": "{Stash Edge — Email & DM Funnel}\n◆ SILVER · Subscription-first revenue strategy shift · Daily Beast\n\nTreating subscriptions as core growth engine drives double-digit percentage gains in 2025.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/daily-beast-2026-06-03t15-4",
      "chars": 292,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Treating subscriptions as core growth engine drives double-digit percentage gains in 2025.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe Daily Beast saw double-digit percentage subscription growth in 2025 after making subscriptions a 'core growth engine,' per Press Gazette, signaling a structural pivot away from advertising-dependent revenue.\nHere's the cool part — the lever almost everyone misses (and you don't have to): audit your email list first. What percentage of your email subscribers are customers? Move 50% of your email sends from promotional content to retention and expansion content—not selling new products, but teaching existing subscribers deeper use, new bundle combinations, or member-exclusive drops. For physical product brands with repeat SKUs, this means: email non-subscribers weekly about a new feature or formula change; email subscribers twice weekly with retention and cross-sell content. Measure which segment converts at higher frequency. Double down on the winners.\nWhat that means for you: audit your email list first. What percentage of your email subscribers are customers? Move 50% of your email sends from promotional content to retention and expansion content—not selling new products, but teaching existing subscribers deeper use, new bundle combinations, or member-exclusive drops. For physical product brands with repeat SKUs, this means: email non-subscribers weekly about a new feature or formula change; email subscribers twice weekly with retention and cross-sell content. Measure which segment converts at higher frequency. Double down on the winners.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Press Gazette: https://pressgazette.co.uk/paywalls/daily-beast-subscriptions-strategy-website-youtube-substack/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}