{
  "slug": "deloitte-2026-06-29t21-7",
  "company": "Deloitte",
  "headline": "Deloitte flags 'always-on fandom' as 2026 media trend; brands must engage between releases.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Deloitte",
  "source_url": "https://news.google.com/rss/articles/CBMisAFBVV95cUxPbW54LU1fLTR6VUJkTnlpUDh1WXBoY2FmMWtOT2VmSGo0aXF2bUlNYncwUkg3VTNqZ2hZZzZIeXZ3MTdIOUV1X2VQQWE4b0RwVW",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/deloitte-2026-06-29t21-7",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ PAPER · Content cadence between product drops · Deloitte\n\nDeloitte flags 'always-on fandom' as 2026 media trend; brands must engage between releases.\n\naudit your content calendar. If 80%+ of your posts and emails are tied to product launches, you have a gap. Test a weekly or bi-weekly 'always-on' content series (staff picks, customer spotlights, educational content that sits adjacent to your category). Run for 12 weeks. Measure engagement rate (comment, share, email open) and compare to launch-window content. If always-on content gets 40%+ of the engagement rate of launch content, expand it. The goal is to keep the community warm so when you launch, the audience is already primed.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/deloitte-2026-06-29t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/deloitte-2026-06-29t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/deloitte-2026-06-29t21-7",
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      "alt_body": "{Stash Edge — Community Play}\n◆ PAPER · Content cadence between product drops · Deloitte\n\nDeloitte flags 'always-on fandom' as 2026 media trend; brands must engage between releases.\n\naudit your content calendar. If 80%+ of your posts and emails are tied to product launches, you have a gap. Test a weekly or bi-weekly 'always-on' content series (staff picks, customer spotlights, educational content that sits adjacent to your category). Run for 12 weeks. Measure engagement rate (comment, share, email open) and compare to launch-window content. If always-on content gets 40%+ of the engagement rate of launch content, expand it. The goal is to keep the community warm so when you launch, the audience is already primed.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/deloitte-2026-06-29t21-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/deloitte-2026-06-29t21-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/deloitte-2026-06-29t21-7",
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      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ PAPER · Content cadence between product drops · Deloitte\n\nDeloitte flags 'always-on fandom' as 2026 media trend; brands must engage between releases.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/deloitte-2026-06-29t21-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Deloitte flags 'always-on fandom' as 2026 media trend; brands must engage between releases.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDeloitte's 2026 Digital Media Trends report cites 'always-on fandom' as a strategic priority, noting brands must maintain engagement between major releases or content drops to prevent subscriber and community churn.\nHere's the cool part — the lever almost everyone misses (and you don't have to): audit your content calendar. If 80%+ of your posts and emails are tied to product launches, you have a gap. Test a weekly or bi-weekly 'always-on' content series (staff picks, customer spotlights, educational content that sits adjacent to your category). Run for 12 weeks. Measure engagement rate (comment, share, email open) and compare to launch-window content. If always-on content gets 40%+ of the engagement rate of launch content, expand it. The goal is to keep the community warm so when you launch, the audience is already primed.\nWhat that means for you: audit your content calendar. If 80%+ of your posts and emails are tied to product launches, you have a gap. Test a weekly or bi-weekly 'always-on' content series (staff picks, customer spotlights, educational content that sits adjacent to your category). Run for 12 weeks. Measure engagement rate (comment, share, email open) and compare to launch-window content. If always-on content gets 40%+ of the engagement rate of launch content, expand it. The goal is to keep the community warm so when you launch, the audience is already primed.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Deloitte: https://news.google.com/rss/articles/CBMisAFBVV95cUxPbW54LU1fLTR6VUJkTnlpUDh1WXBoY2FmMWtOT2VmSGo0aXF2bUlNYncwUkg3VTNqZ2hZZzZIeXZ3MTdIOUV1X2VQQWE4b0RwVW.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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